資源描述：
《淺析中小企業(yè)的營銷渠道的策略（analysis of medium and small enterprises marketing channel strategy）》由會員上傳分享，免費在線閱讀，更多相關內容在教育資源-天天文庫。
1、淺析中小企業(yè)的營銷渠道的策略（Analysisofmediumandsmallenterprisesmarketingchannelstrategy）AnalysisofmediumandsmallenterprisesmarketingchannelstrategyThisarticlemainlydiscussesthemarketingchannelstrategyofsmallandmedium-sizedenterprises.AndtheconceptofmarketingchannelstrategyofindustrychoiceandSMEmarketpos
2、itioningarediscussedindetail,andonthisbasisputforwardthreenewideasformarketingchannelofsmallandmedium-sizedenterprisestrategicconstructionandtheconstructionofmarketingchannelsforsmallandmedium-sizedenterprises,marketingchannelconstructionhascertainguidingsignificance.I.overviewMarketingchan
3、nelstrategyisanimportantcomponentofthewholemarketingsystem.Itisofgreatsignificancetoreducethecostofenterprisesandimprovethecompetitivenessofenterprises.Withthedevelopmentofthemarketenteringanewstage,newchangeshavetakenplaceinthemarketingchannelsofenterprises,andtheoldchannelmodelscannotadap
4、ttothechangesinthesituation.Itincludesthedevelopmentdirectionofthechannel,theconstructionandmanagementofthedistributionnetwork,themanagementoftheregionalmarket,thedemandofthemarketingchannel,theself-controlandtheradiationforce.Thechoiceofenterprisemarketingchannelswilldirectlyaffectothermar
5、ketingdecisions,suchasproductpricing.Itisthesameasproductstrategy,pricestrategyandpromotionstrategy.Itisalsoanimportantmeansforenterprisestosuccessfullyopenupmarketsandachievesalesandmanagementgoals.Second,themarketpositioningofsmallenterprisesInthemarketeconomy,thesmallandmedium-sizedenter
6、prisehasthefollowingdisadvantages:(1)smallandweak,itisdifficulttocompetewithlargeenterprises,andlargeenterprisesinthecompetitionareoftenatadisadvantage;(2)smallandmediumenterprisesbecauseofpoorcredit,isnoteasytoobtainbankloans,andlessfinancingchannels,highcostandgreatdifficulty,(3)thesmalla
7、ndmedium-sizedenterpriseproductvariety,weakantiriskability;(4)thesmallandmedium-sizedenterprisemanagementisnotstandardized,thesystemisnotperfect,hinderthelong-termdevelopmentofenterprises.Thedisadvantagesofsmallandmedium-sizedenterprisesinChina'ssmalland
