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《基于綠色營銷實(shí)際的我國企業(yè)營銷開展戰(zhàn)略（based on the green marketing actual marketing strategy of chinese enterprises）》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、基于綠色營銷實(shí)際的我國企業(yè)營銷開展戰(zhàn)略（BasedonthegreenmarketingactualmarketingstrategyofChineseenterprises）1.Theactualmeaningofgreenmarketing1.1thedefinitionofgreenmarketingThegreenmarketingmoveoftheenterpriseiscordiallyrelatedtothegreenconsumptionofconsumers,anditisthelat
2、terdrive.Theconsumers'greenconsumptionistoimprovethesituationandthequalityofsurvival,andaskenterprisestosellthegreenproduct[1],whichistheleastdamagetothesituation.Therefore,greenmarketingisthemarketingstrategyofenterprisestopromotethegreencivilizationand
3、theconsumptionofgreenconsumptionofconsumers.Greenmarketingisthenewdevelopmentoftraditionalmarketing.Whetherproduct(orservice)suppliersaccordingtocustomer'sfirstcontactJapan's"godofmanagement"-kazuoinamori'sphilosophy,perusethebookstucktothebottomline,fro
4、mrichbasedontheabovecognition,yakeestablishedasetofperfectorganizationsystemoftheoperationoftheproduct/channelcompositesetupprofessionalproductmanagementandchannelmanagementdepartments,setupthesystemofproductmanagerandchannelmanager.Forthis,wecanuse"prod
5、uctnannies"and"channelnannies"todescribethe"productnanny",whichreferstoacategoryofproductsthatcorrespondtomultiplechannelstoensurethemaximumbenefitoftheproduct.Itspositioningfunctionmainlyis:takeaproductstrategyplanning,marketing,anddailymanagementwork,b
6、oththewholeprocess,research,production,supplyandsalesareresponsibleforthevirtuousdevelopmentoftheproductandthetargetofprofitandloss.Thelifeexperiencerefinedoutoftheconceptoflifeandfeelthetouchoftheheart;Atthesametime,Ihaveanewunderstandingoftheneighborin
7、gJapanoftheConfucianculturecircle.ItiswellknownthatConfucianismhasaprofoundinfluenceonthesocialandculturalinfluencesofJapan,KoreaandVietnam,especiallyJapan.EraoftheMeijirestorationinJapantoeducationisthefoundationofthestate,thedominantideaineducationbyEu
8、ropeansocialismto"Confucianism",highlighttheConfucianspiritofwangyangming,Confucianism,andcombinedwithmodern,practicemakestoday'sJapaneserichqiangming,socialstabilityandpeople'swell-beingandlongevity,stateoftheU.S.AofOrien
