企業(yè)應建立以客戶為中心的營銷策略（enterprises should establish a customer centered marketing strategy）

企業(yè)應建立以客戶為中心的營銷策略（enterprises should establish a customer centered marketing strategy）

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時間：2018-08-08

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1、企業(yè)應建立以客戶為中心的營銷策略（Enterprisesshouldestablishacustomercenteredmarketingstrategy）Althoughthetraditionalmarketingstrategywillcontinuetoplayanimportantroleinthetransformationofmarketingfunctions,marketersneedtoshifttheirattentiontonewmarketingstrategiesandmarketingcapabilities.Enterprisesmustinves

2、tmoretime,throughimprovingtheefficiencyofmarketingdepartment,adjustingtheallocationofresources,developmentandapplicationofmoreadvancedmarketingstrategytomakemarketingproducegreatervalue.Thefunctionsofthemarketingdepartmentmustbechangedtomatchtheadvancedmarketingstrategywiththecustomerasthecen

3、ter.Thefollowing10marketingstrategiescanhelpcompaniesprovidethegreatestvaluetocustomers,butalsobringthegreatestvaluetotheenterpriseitself.Analysis:companiesarerealizingthatmorestableandlastingcustomerrelationshipsarecriticaltolong-termprofitability.Mostmarketingdepartmentsare,atleastconceptua

4、lly,readytopromotecustomercentricmechanismsandprovidevaluefortheoverallcustomerbaseandcustomersegmentthroughamorestrategicapproach.Anenterpriseisso,awebsiteevenmoreso,isthroughtheoverallprovisionofenterpriseconsultingservicestowinandstabilizethebusinessrelationship.Inordertomakemarketingmoree

5、fficient,thefunctionsofthemarketingdepartmentmustalsobechanged,fromfocusingonproductsandtradingtopayingattentiontothecustomergroupandcustomerrelationshipthatisconsistentwiththeenterprisegoalsandenterprisestrategy.However,mostmarketingdepartmentswillfaceseverechallengesinthetransformationstrat

6、egy.HighercustomerrequirementsNowadays,customerswantenterprisestoprovideproductsthataremoreinlinewiththeirownneeds,preferencesandlifestyle,andalsopayattentiontotheirpersonalitiesintheircommunicationwithcustomers.MoremarketingactivitiesTakethecustomerasthecentralenterprisesshouldhavetheability

7、tosupportmoremarketingactivities,thiswillinvolveotherdepartmentswithintheenterprise,suchascallcenters,retailoutletsorbranches,websitesandpartners,areresponsiblefortheexecutionofmarketingevents.Facingtheincreasingnumberofmarketingactivitiesand

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