資源描述：
《tcl促銷員培訓手冊(》由會員上傳分享，免費在線閱讀，更多相關內(nèi)容在行業(yè)資料-天天文庫。
1、TCL促銷員培訓手冊快樂的理由?生活是快樂的，工作是快樂的，學習也是快樂的。培訓手冊不是武功秘籍，讀了不能讓你立即在銷售中所向披靡;培訓手冊也不是江湖郎中的膏藥，鼓吹包治百病讓你無所顧慮。但是，書中自有黃金屋，它能讓你在系統(tǒng)的學習中檢視自己，在修正經(jīng)驗的過程中告別過去。需要培訓手冊，怎么用呢？當然要先看，認真的看，挑剔的看。企業(yè)文化、產(chǎn)品知識、銷售技巧、售點布置……新問題，新示范，新的解決方法。把它當成一個萬寶盒，忘了什么，需要什么，就打開來看看?？吹亩嗔?，學會了，就是自己的。把它當成一把尺子，對照自己看看哪部分短了，
2、哪部分偏了，哪部分錯了，再想想怎么修正，怎么提高。學習別人的，為的是成就自己。既然有了理由，就讓我們盡心學習，在進取中體驗別致生活，在激情中創(chuàng)新工作，把自己做成一張快樂的王牌。30``````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````(內(nèi)部資料·請妥善保管)TCL促銷員培訓手冊夢想開始的地方■夢想開始
3、的地方——企業(yè)文化篇了解是心動的開始。TCL是什么？有多大？怎么來的？......一點一滴，我要知道個明明白白。?■我的眼里只有你——產(chǎn)品知識篇不了解自己，是不負責任；不熟悉敵人，就是終結自己。TCL彩電有幾只槍？幾桿炮？殺傷力多大？對手的情況呢......既然是TCL的前鋒戰(zhàn)士，我們當然需要全副武裝。否則，沖鋒陷陣豈不成了前仆后繼。?■全看你的啦——銷售技巧篇銷售怎么做，方法有很多。除了掌握技巧，還要了解顧客的需求和感受——他是怎么想的？想怎么樣？處理顧客抱怨，除了安撫，應該還有更多靈丹妙藥……?■一屋不掃何談天下—
4、—售點知識篇很多感受來自視覺，要不眼睛怎么成了心靈的窗戶？嫣然一笑百媚生，美總是令人心動。就那么大點兒地盤，想做得更好，當然我要了解更多。30``````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````(內(nèi)部資料·請妥善保管)TCL促銷員培訓手冊目錄快樂的理由························
5、·························1夢想開始的地方·············································2■一、TCL企業(yè)文化TCL集團簡介·············································4總裁寄語················································5TCL集團大事件···········································6品牌優(yōu)勢···········
6、·····································7企業(yè)理念················································7■二、促銷員崗位職責店面管理················································8客戶管理················································930`````````````````````````````````````````````````````
7、`````````````````````````````````````````````````````````````````````````````````````(內(nèi)部資料·請妥善保管)TCL促銷員培訓手冊日常業(yè)務標準化··········································9考情管理標準化·········································10■三、彩電的基礎知識LCD液晶的基礎技術名詞·································
8、·11什么是LED？············································12TCL產(chǎn)品技術············································13TCL液晶電視命名規(guī)則····································15■附件一：顧客消
