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《TCL促銷員培訓(xùn)手冊(cè)(第一版)》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在應(yīng)用文檔-天天文庫(kù)。
1、TCL促銷員培訓(xùn)手冊(cè)快樂(lè)的理由?生活是快樂(lè)的，工作是快樂(lè)的，學(xué)習(xí)也是快樂(lè)的。培訓(xùn)手冊(cè)不是武功秘籍，讀了不能讓你立即在銷售中所向披靡;培訓(xùn)手冊(cè)也不是江湖郎中的膏藥，鼓吹包治百病讓你無(wú)所顧慮。但是，書(shū)中自有黃金屋，它能讓你在系統(tǒng)的學(xué)習(xí)中檢視自己，在修正經(jīng)驗(yàn)的過(guò)程中告別過(guò)去。需要培訓(xùn)手冊(cè)，怎么用呢？當(dāng)然要先看，認(rèn)真的看，挑剔的看。企業(yè)文化、產(chǎn)品知識(shí)、銷售技巧、售點(diǎn)布置……新問(wèn)題，新示范，新的解決方法。把它當(dāng)成一個(gè)萬(wàn)寶盒，忘了什么，需要什么，就打開(kāi)來(lái)看看。看的多了，學(xué)會(huì)了，就是自己的。把它當(dāng)成一把尺子，對(duì)照自己看看哪部分短了，哪部分偏了，哪部分
2、錯(cuò)了，再想想怎么修正，怎么提高。學(xué)習(xí)別人的，為的是成就自己。既然有了理由，就讓我們盡心學(xué)習(xí)，在進(jìn)取中體驗(yàn)別致生活，在激情中創(chuàng)新工作，把自己做成一張快樂(lè)的王牌。30``````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````(內(nèi)部資料·請(qǐng)妥善保管)TCL促銷員培訓(xùn)手冊(cè)夢(mèng)想開(kāi)始的地方■夢(mèng)想開(kāi)始的地方——企業(yè)文化篇了解是心動(dòng)的開(kāi)始
3、。TCL是什么？有多大？怎么來(lái)的？......一點(diǎn)一滴，我要知道個(gè)明明白白。?■我的眼里只有你——產(chǎn)品知識(shí)篇不了解自己，是不負(fù)責(zé)任；不熟悉敵人，就是終結(jié)自己。TCL彩電有幾只槍？幾桿炮？殺傷力多大？對(duì)手的情況呢......既然是TCL的前鋒戰(zhàn)士，我們當(dāng)然需要全副武裝。否則，沖鋒陷陣豈不成了前仆后繼。?■全看你的啦——銷售技巧篇銷售怎么做，方法有很多。除了掌握技巧，還要了解顧客的需求和感受——他是怎么想的？想怎么樣？處理顧客抱怨，除了安撫，應(yīng)該還有更多靈丹妙藥……?■一屋不掃何談天下——售點(diǎn)知識(shí)篇很多感受來(lái)自視覺(jué)，要不眼睛怎么成了心靈的窗
4、戶？嫣然一笑百媚生，美總是令人心動(dòng)。就那么大點(diǎn)兒地盤，想做得更好，當(dāng)然我要了解更多。30``````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````(內(nèi)部資料·請(qǐng)妥善保管)TCL促銷員培訓(xùn)手冊(cè)目錄快樂(lè)的理由·················································1夢(mèng)想開(kāi)始的地方···
5、··········································2■一、TCL企業(yè)文化TCL集團(tuán)簡(jiǎn)介·············································4總裁寄語(yǔ)················································5TCL集團(tuán)大事件···········································6品牌優(yōu)勢(shì)················································7企業(yè)理念···
6、·············································7■二、促銷員崗位職責(zé)店面管理················································8客戶管理················································930```````````````````````````````````````````````````````````````````````````````````````````````````````````
7、```````````````````````````````(內(nèi)部資料·請(qǐng)妥善保管)TCL促銷員培訓(xùn)手冊(cè)日常業(yè)務(wù)標(biāo)準(zhǔn)化··········································9考情管理標(biāo)準(zhǔn)化·········································10■三、彩電的基礎(chǔ)知識(shí)LCD液晶的基礎(chǔ)技術(shù)名詞··································11什么是LED？············································12TCL產(chǎn)品技術(shù)
8、············································13TCL液晶電視命名規(guī)則····································15■附件一：顧客消
