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1、服裝如何銷售賣場28個(gè)情景技巧培訓(xùn)資料byWesternbadideologyofeffect,communityvalueorientationincreasinglydiversified,socialthoughtdivergentsurging,seriouspartypoliticallife,andstrictpartyofdisciplineandrules,andstrengtheningmemberscadreseducationandmanagement,taskalsoisheavy,somememberstho
2、ughtpoliticalShangproblemalsocomparedhighlight,somebeliefconfused,onCommunistbeliefnotreally,onMarxdoctrinetheoryconfidenceinsufficient,onChinafeaturesSocialistfaithnotfirm.Somegrassrootspartyorganizationsarestillrelativelysoft,"threelessons"implementationofsystemsareno
3、tinplace,theparty'spoliticallifeisnotseriousandnotserious,normallifetogether,somepartymembersandcadresisnotrequiredtoparticipateintheparty'sorganisationallife.Grass-rootspartymembersandcadresaremoredepressed,avoidresponsibility,self-disciplineisnotstrict,andnotas,slowas
4、.TheseissuesrelatetoignorepartyrulesthepartyConstitutionstudy,lackofknowledgeofthepartyhaveagreatrelationship.Centralsituation,decidedtoallpartymembersinthe"two"studyandeducation.Thisyear,theXIGeneralSecretaryonmanyoccasions"two"studyandeducationmadeimportantinstruction
5、s,profoundlyillustratesthesignificanceofeducation.XIGeneralSecretarystressed,deployment"twolearnado"learningeducation,istopromotedpartyeducationfrom"keyminority"toGeneralmembersexpand,fromconcentratedsexeducationtoregulareducationextends,firmGeneralmembersofMarxdoctrine
6、服裝應(yīng)該這樣賣導(dǎo)購熱情接近來店顧客可顧客冷冷地回答:我隨便看看銷售情景1☆錯(cuò)誤應(yīng)對(duì)1.沒有關(guān)系,您隨便看看吧。2.哦,好的,那您隨便看吧。3.您先看看,喜歡可以試試?!顔栴}診斷“沒有關(guān)系,您隨便看看吧”和“哦,好的,那您隨便看吧”屬于消極性語言,暗示顧客隨便看看,看看就走。而且,一旦我們這樣去應(yīng)對(duì)顧客,要想再次主動(dòng)地接近顧客并深度溝通就變得非常困難。不試穿就買衣服的顧客幾乎沒有,所以“您先看看,喜歡可以試試”這句話相當(dāng)于廢話。上述對(duì)方式都屬于消極地處理問題,而不是積極地解決問題,作為導(dǎo)購沒有意識(shí)地順勢(shì)引導(dǎo)顧客并將銷售過程向前推進(jìn),從而
7、降低了顧客購買的可能性?!顚?dǎo)購策略顧客剛進(jìn)店的時(shí)候難免都會(huì)有些戒備心理,具體表現(xiàn)為他們一般都不愿意多說話。他們擔(dān)心一旦自己輕易說得太多就會(huì)被導(dǎo)購抓住把柄,從而落入導(dǎo)購設(shè)計(jì)的圈套。所以,作為導(dǎo)購在待機(jī)階段一方面要做到站好位、管好嘴、管好腳,另一方面,最關(guān)鍵的是要選擇適當(dāng)?shù)臅r(shí)機(jī)去接近顧客,這樣才可以提高成功率。最后,如果顧客仍有“隨便看看”這種敷衍之語,導(dǎo)購也可嘗試給予積極性的回答,即一定要引導(dǎo)顧客朝著利于活躍氣氛并且成交的方向努力。就本案而言,如果顧客說“隨便看看”的時(shí)候,導(dǎo)購應(yīng)該想辦法減輕顧客的心理壓力,將顧客的借口變成自己接近對(duì)方的
8、理由,積極地將銷售過程向成交方向推進(jìn)。我們把這種銷售異議的處理方法叫做異議太極法,如果轉(zhuǎn)換合理,這種方法可以起到以柔克剛、借力打力不費(fèi)力的作用,效果及好。語言模板→導(dǎo)購:是的,小姐,買衣服一定要多了解、多比較,這樣非常正