《畢業(yè)論文-現(xiàn)代汽車瑞納營銷策略分析》

《《畢業(yè)論文-現(xiàn)代汽車瑞納營銷策略分析》》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。

1、目錄摘要IABSTRACTII第1章緒論11.1汽車營銷概述11.1.1我國汽車市場的特點11.2我國汽車營銷的發(fā)展21.3北京現(xiàn)代概述2第2章現(xiàn)代瑞納的消費者行為分析42.1現(xiàn)代瑞納市場需求分析42.2現(xiàn)代瑞納消費者購車的影響因素42.3現(xiàn)代瑞納消費者購車渠道42.4現(xiàn)代瑞納消費者產(chǎn)品配置4第3章現(xiàn)代瑞納市場營銷策略63.1現(xiàn)代瑞納營銷模式63.2現(xiàn)代瑞納營銷理念63.3影響轎車營銷的因素6第4章現(xiàn)代瑞納的整合營銷策略84.1產(chǎn)品及價格策略84.2渠道策略84.2.1渠道建設(shè)84.2.2渠道管理與考核8

2、4.3廣告及公共關(guān)系策略9第5章其它相關(guān)營銷策略105.1體驗式營銷105.1.1體驗經(jīng)濟(jì)時代汽車企業(yè)營銷戰(zhàn)略的調(diào)整105.1.2汽車體驗營銷策略的制定與實施11結(jié)論13致謝14參考文獻(xiàn)15Opinionsandsuggestionsontheparty'smasslineeducationalpracticeAccordingtothecentralandprovincial,municipalunifieddeployment,accordingtomunicipalPartycommittee"ab

3、outcarryingouttheparty'smasslineeducationalpracticeactivityinthecity'simplementationopinions,thespiritoftheparty'smasslineeducationalpracticeactivitiesfrom20**inJanuaryto99months,carriedoutatalllevelsofdepartmentsanddirectlyaffiliatedinstitutionsandgrass-

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5、the18thCPCCentralCommitteeastheguidance,conscientiouslyimplementthespiritofgeneralsecretaryXiJinpingbookseriesofimportantspeech,earnestlyimplementtheCentralCommitteereally,opinionsandadvice><<>,

6、bjectivesandrequirements,stepmethod,inaccordancewiththe""lookinthemirror,dressup,washbath,curetreatment,thegeneralrequirementsof"forthepeoplepragmatichonestpeopleasthetheme,incarryingforwardthespiritofZhuanglangZhuang,improvetheirworkstyle,servicetothemas

7、sesofthepeople,thefoundationofconsolidatinggrassroots,promotetransformationacrossefforts,tofurtherimplementthecentraleightregulationsand

8、e"twelve"planandtheimplementationmeasuresfor