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《on the swot analysis of law longjiang wood processing industry marketing strategy group to explore（法律的swot分析龍江木材加工行業(yè)營銷策略探索）》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、OntheSWOTAnalysisofLawLongjiangwoodprocessingindustrymarketingstrategygrouptoexplorePaperNetwork:paperspresent,HeilongjiangGroup-basedwoodprocessingindustrywithrawmaterials,continuousimprovement,geographicallocationadvantagesofinternalstrengths,therevitalizat
2、ionofnortheastoldindustrialbaseandtheimplementationofthepolicyadvantagesofnaturalforestprotectionprojectandtheChina-Russiaregionalcooperationtobringthewoodprocessingofexternaldevelopmentopportunities,butthewoodprocessingindustryLongjianggroupsalsoexistbehindt
3、hemarketingconcept,marketingmixis??notcomplete,lackofmarketingcommunication,socialservicesystemisnotperfect,increasingcompetitionwithintheindustryandotherdisadvantages,whichrestrictsthedevelopmentoftheindustry.Longjiangwoodprocessingindustrygroupshouldstartth
4、eimplementationofmarketingstrategiestoeffectivelyestablishamodernmarketingconcept,tooptimizethecombinationofmarketingstrategies,15expansionofmarketing,improvetheservicesystem,andensuretheGroupLongjiangthesounddevelopmentofwoodprocessingindustry.PaperKeywords:
5、SWOTanalysis;LongjiangGrouptimberprocessingindustry,marketingstrategyForestindustries,includingwoodprocessingindustryisoneofChina’senterprisesinthespecialgroup,LongjiangGrouptimberprocessingindustryinHeilongjiangprovince’seconomicandsociallifeplaysanimportant
6、roleinthefaceoffiercecompetitioninthenewsituationathomeandabroad,althoughthenationalpolicystrongsupport,butstillnotoutofthewoodsLongjianggroup,theiroverallcompetitiveness.Therefore,LongjiangGrouptospeedupthecomprehensivereformtomeetthemarketdemands,carefullys
7、tudythemarketingstrategy,in-depthanalysisofthemarketenvironmentforthedevelopmentofaviablereformprogram,especiallyforthemarketingmodeltore-examinetheexistingproblems,establishaclearmarketingstrategytomeetthechallenge.15A,SWOTlanalysisSWOTanalysisisalsoknownast
8、rendanalysis,iswidelyusedinmodernbusinessmanagementofastrategicanalysis.SWOTEnglishStrengths(advantages),Wesecluded1esspotential),Opportuniifes(~lLbe),andThreatsribs)fourabbreviationofthe
