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《【斯瑪特咨詢服務(wù)有限責(zé)任公司商業(yè)計(jì)劃】》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、斯瑪特咨詢服務(wù)有限責(zé)任公司斯瑪特咨詢服務(wù)有限責(zé)任公司商業(yè)計(jì)劃[出版時(shí)間：2009年7月][指定聯(lián)系人]馮德倫[電話號(hào)碼]15874017376[電子郵件]fengdelun2008@163.com[地址]湖南師范大學(xué)商學(xué)院[國家、城市]中國長沙[郵政編碼]410081保密須知本商業(yè)計(jì)劃書屬商業(yè)機(jī)密，所有權(quán)屬斯瑪特咨詢服務(wù)有限責(zé)任公司。其所涉及的內(nèi)容和資料只限于已簽署投資意向的投資者使用。收到本計(jì)劃書后，收件人應(yīng)即刻確認(rèn)，并遵守以下的規(guī)定：1）若收件人不希望涉足本計(jì)劃書所述項(xiàng)目，請(qǐng)按上述地址盡快將本計(jì)劃書完整退回；2）在沒有取得斯瑪特咨詢服務(wù)有限責(zé)任公司的
2、書面同意前，收件人不得將本計(jì)劃書全部和/或部分地予以復(fù)制、傳遞給他人、影印、泄露或散布給他人；3）應(yīng)該象對(duì)待貴公司的機(jī)密資料一樣的態(tài)度對(duì)待本計(jì)劃書所提供的所有機(jī)密資料。目錄第1章摘要··············································4第2章公司簡介2.1公司組成及注冊(cè)·······································82.2發(fā)起背景·············································82.3公司整體發(fā)展戰(zhàn)略·····················
3、················82.4文化建設(shè)·············································11第3章產(chǎn)品和服務(wù)3.1產(chǎn)品和服務(wù)描述······································143.2公司特色和優(yōu)勢······································14第1章市場分析4.1市場總體背景········································184.2宏觀環(huán)境分析··································
4、······194.3市場需求分析········································264.4市場調(diào)查與預(yù)測······································27第2章營銷戰(zhàn)略5.1市場營銷戰(zhàn)略········································355.2SWOT綜合分析及應(yīng)對(duì)策略······························42第3章營銷策略6.1產(chǎn)品策略············································446.2品牌
5、戰(zhàn)略···········································466.3價(jià)格戰(zhàn)略············································476.4渠道················································486.5促銷戰(zhàn)略············································496.6附件················································54第1章公司管理7.1組織結(jié)構(gòu)設(shè)計(jì)·
6、·······································567.2人力資源規(guī)劃········································567.3崗位職責(zé)及任職資格··································577.4員工招聘············································677.5員工培訓(xùn)和職業(yè)發(fā)展··································717.6績效管理體系······························
7、··········797.7薪酬體系············································85第1章風(fēng)險(xiǎn)分析與監(jiān)管···································90第2章財(cái)務(wù)分析9.1資金籌措············································949.2資產(chǎn)負(fù)債表··········································959.3利潤及利潤分配表····································979.4盈虧平衡
8、分析······································
