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1、商務(wù)英語泛讀（2冊）教案――第1周授課班級10級商務(wù)英語1課程名稱新編商務(wù)英語泛讀2第1周內(nèi)容提要Unit1 PartAText:advertising教學(xué)目的及要求Thestudentsshouldbeableto:1.Familiarwiththemainideaofthetext2.Toenablestudentstogettoknowthebasicideaofadvertising3.Toenablestudentstoknowthebasictypesofadverting,advertisingmediaand
2、considerationsinchoosingmedia.4.Retellthetextintheirownwords5.usetheusefulwordsandphrasesproperly教學(xué)內(nèi)容要點1.definitionofadvertising2.typesofadvertising3.Considerationsinchoosingmedia.教學(xué)難點和重點considerationsinchoosingmedia:1.letstudentsreadthetextanddiscussthequestionsfi
3、rst2.showstudentssomeexamples3.introducesomebasictheoryandskillswhileillustratingexamples4.practicemakesperfect-assignment5.feedback教學(xué)思路或教法設(shè)計1．Introducetherelatedinformationandbackgroundofthetext2．Leadingin3.warm-upquestionsAskstudentssomequestionsrelatedtothetextb
4、eforereading4.Explaintheusageofwordsandexpressionsphrasesandsentencestructure5.Askthestudentstodotheexercisesindependently6.explaintheimportantwordsandphrasesandthedifficultsentencesofthetext7.accordingtothetexttoanswersomequestions8.Askstudentstointroducethemainid
5、eaofthetextandthegistof5教學(xué)方法：具體內(nèi)容15minuteseveryparagraph9.Dothetranslation10.AssignmentlIllustrationlDiscussionlEnlighteninglShowingthestudentssomeexamples.Step1:IntroducetherelatedinformationandbackgroundofthetextLead-inWorkBackgroundinformation:Advertisingisakind
6、ofcommunicationofinformationbymedium.Itcanbedividedintocommercialadvertisingandnon-commercialadvertising.CommercialAdvertising{商業(yè)廣告}Alsoknownasprofit-makingcommercialadvertisingorfinancialadvertising,intermsofprofitsfortheprimarypurposeofadvertising.{{商業(yè)廣告又稱盈利性廣告或經(jīng)
7、濟廣告，是以盈利為主要目的的廣告.}Non-commercialadvertisingisforpublicinterests.1.ADefinitionofAdvertisingAdvertisingcanbedefinedasnonpersonalcommercialmessagestothepublicdesignedtoinformbothestablishedandpotentialcustomers.2.BasictypesofadvertisingAlthoughtypesofadvertisingvaryby
8、tradition,thereareseveralcommontypes:nDirect-actionadvertising:isdesignedtosellafirm’sproductsorservices.Direct-actionadvertisingcanbefurtherdivi
