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1、密級公開級分類號G206.3專業(yè)碩士學(xué)位論文網(wǎng)絡(luò)直播的傳播倫理研究蘇倩指導(dǎo)教師于孟晨編審李勇鴻申請學(xué)位類別新聞與傳播碩士2018年5月10日倫理問題進(jìn)行反思：受眾誤導(dǎo)，價(jià)值錯(cuò)位；社會(huì)角色認(rèn)知錯(cuò)位；對現(xiàn)實(shí)社會(huì)的認(rèn)知偏差；解構(gòu)良好道德觀；滋生意見領(lǐng)袖，輿論場失控；性別角色隱匿造成他人誤解。針對網(wǎng)絡(luò)直播所存在的倫理問題從多個(gè)角度探析其成因，最終從有關(guān)部門、法律、社會(huì)組織、直播行業(yè)、平臺、主播、受眾等多方位提出可行措施以改善倫理失范現(xiàn)象，凈化媒體不良環(huán)境，為網(wǎng)絡(luò)直播的發(fā)展創(chuàng)造良好的道德環(huán)境，更好地引導(dǎo)媒體傳播，規(guī)范運(yùn)作。關(guān)鍵詞：網(wǎng)絡(luò)
2、直播；傳播；倫理；倫理失范analyzesthenegativeaspectsofwebcastandillustratestheethicalproblemsthatexistinnetworkbroadcasting,suchasthephenomenonofviolencedisintegratingtraditionalculturesystem,thevalueorientationimbalanceofboringeconomy;theexcessiveconsumptionofprivacy,theinfrin
3、gementofrightsandinterestsofothers,theinformationfrauddeconstructingmediacredibility,thedownplaysocialresponsibility,thespeechanomiethreatsocialorderconstruction,thecompetitionforqualitycontentraisesintellectualpropertyrights,thecopyrightandotherrisks.Thisthesisals
4、orethinkstheethicalproblemsofnetworkbroadcasting:themisleadingaudienceandthemisplacedvalue;thecognitivedislocationsofsocialroles;thecognitivedeviationoftherealsociety;deconstructivegoodmorals;breedingopinionleaders,thepublicopinionfieldisoutofcontrol;thehidingofgen
5、derrolecausesothers’misunderstanding.Throughanalyzingtheethicalproblemsamongthelivebroadcastingfrommultipleperspectives,feasiblemeasurescanbeputforwardfromtherelevantdepartments,laws,socialorganizations,broadcastindustry,platformsaswellasthehostfinally,whichcanimpr
6、ovetheethicalanomiephenomenon,purifythemediaenvironment,andcreateagoodmoralenvironmentforthedevelopmentofnetworkbroadcasting,guidethemediatocommunicatebetterandoperateitnormally.KeyWords:networkbroadcast;Transmission;Ethics;Ethicalanomie目錄1緒論.......................
7、..........................................................................................................................11.1課題研究背景.......................................................................................................................11.1.1網(wǎng)絡(luò)直播爆紅..
8、...........................................................................................................11.1.2網(wǎng)絡(luò)直播亂象叢生........................
