資源描述：
《網(wǎng)絡(luò)直播的傳播倫理研究》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、密級(jí)公開級(jí)分類號(hào)G206.3專業(yè)碩士學(xué)位論文網(wǎng)絡(luò)直播的傳播倫理研究蘇倩指導(dǎo)教師于孟晨編審李勇鴻申請(qǐng)學(xué)位類別新聞與傳播碩士2018年5月10日倫理問(wèn)題進(jìn)行反思：受眾誤導(dǎo)，價(jià)值錯(cuò)位；社會(huì)角色認(rèn)知錯(cuò)位；對(duì)現(xiàn)實(shí)社會(huì)的認(rèn)知偏差；解構(gòu)良好道德觀；滋生意見(jiàn)領(lǐng)袖，輿論場(chǎng)失控；性別角色隱匿造成他人誤解。針對(duì)網(wǎng)絡(luò)直播所存在的倫理問(wèn)題從多個(gè)角度探析其成因，最終從有關(guān)部門、法律、社會(huì)組織、直播行業(yè)、平臺(tái)、主播、受眾等多方位提出可行措施以改善倫理失范現(xiàn)象，凈化媒體不良環(huán)境，為網(wǎng)絡(luò)直播的發(fā)展創(chuàng)造良好的道德環(huán)境，更好地引導(dǎo)媒體傳
2、播，規(guī)范運(yùn)作。關(guān)鍵詞：網(wǎng)絡(luò)直播；傳播；倫理；倫理失范analyzesthenegativeaspectsofwebcastandillustratestheethicalproblemsthatexistinnetworkbroadcasting,suchasthephenomenonofviolencedisintegratingtraditionalculturesystem,thevalueorientationimbalanceofboringeconomy;theexcessivecons
3、umptionofprivacy,theinfringementofrightsandinterestsofothers,theinformationfrauddeconstructingmediacredibility,thedownplaysocialresponsibility,thespeechanomiethreatsocialorderconstruction,thecompetitionforqualitycontentraisesintellectualpropertyrights,
4、thecopyrightandotherrisks.Thisthesisalsorethinkstheethicalproblemsofnetworkbroadcasting:themisleadingaudienceandthemisplacedvalue;thecognitivedislocationsofsocialroles;thecognitivedeviationoftherealsociety;deconstructivegoodmorals;breedingopinionleader
5、s,thepublicopinionfieldisoutofcontrol;thehidingofgenderrolecausesothers’misunderstanding.Throughanalyzingtheethicalproblemsamongthelivebroadcastingfrommultipleperspectives,feasiblemeasurescanbeputforwardfromtherelevantdepartments,laws,socialorganizatio
6、ns,broadcastindustry,platformsaswellasthehostfinally,whichcanimprovetheethicalanomiephenomenon,purifythemediaenvironment,andcreateagoodmoralenvironmentforthedevelopmentofnetworkbroadcasting,guidethemediatocommunicatebetterandoperateitnormally.KeyWords:
7、networkbroadcast;Transmission;Ethics;Ethicalanomie目錄1緒論.................................................................................................................................................11.1課題研究背景..........................................
8、.............................................................................11.1.1網(wǎng)絡(luò)直播爆紅.............................................................................................................11.1.2網(wǎng)絡(luò)直播亂象叢生........................
