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1、沈陽理工大學課程實踐摘要隨著城市人們對生活居住品質(zhì)要求越來越高，消費者對新房裝修的講究也越來越多，而與此同時，隨著裝修復雜性逐漸提高，裝修污染正在成為居民生活的重要污染源。另外，由于城市汽車尾氣、建筑灰塵等，也影響了室內(nèi)空氣品質(zhì)。由此衍生出了裝修污染治理行業(yè)，同時具有去除室內(nèi)空氣污染功能的空氣凈化器市場也隨之迅速升溫。在此情況下，空氣凈化器廠家宣布大力拓展中國空氣凈化器市場，隨著眾多大品牌廠家的進入，市場價格將有望走低，空氣凈化器市場正迅速升溫。關(guān)鍵詞：污染；廣告；推銷HightideagainstCC
2、PbloodyanTomb,CommunistPartymembersandpartoftheexposedTombareavacatedbyprogressiveyouth.IvisitedinBeijingin1985whenitwasoldundergroundcomrade,sisterofYaoZhiyingYaoMuzheng(thenDeputyDirectoroftheexternaltrademagazineforthepromotionofinternationaltrade,des
3、hengmenWai,theReed17沈陽理工大學課程實踐AbstractAlongwiththecitypeoplelivingqualityhavebecomeincreasinglydemanding,consumersofnewhomedecorationattentionmoreandmore,whileatthesametime,withtherenovationofcomplexitygraduallyimprove,decorationpollutionisbecominganimpo
4、rtantresidentialpollutionsource.Inaddition,becausethecityvehicleexhaust,constructiondust,alsoaffecttheindoorairquality.Thisderivativeofthedecorationpollutioncontrolindustry,atthesametimewiththeremovalofindoorairpollutionfunctionaircleanermarketalsowarmsu
5、pquickly.Inthiscase,theairpurifiermanufacturersannouncedtoexpandtheChineseairpurifiermarket,withmanybrandmanufacturerstoenter,marketpricesareexpectedtodecline,themarketisrapidlywarmingairpurifier.Keywords:pollution;advertising;marketingHightideagainstCCP
6、bloodyanTomb,CommunistPartymembersandpartoftheexposedTombareavacatedbyprogressiveyouth.IvisitedinBeijingin1985whenitwasoldundergroundcomrade,sisterofYaoZhiyingYaoMuzheng(thenDeputyDirectoroftheexternaltrademagazineforthepromotionofinternationaltrade,desh
7、engmenWai,theReed17沈陽理工大學課程實踐目錄引言11企業(yè)背景分析22營銷環(huán)境分析32.1市場環(huán)境分析32.2產(chǎn)品分析32.2.1產(chǎn)品類型32.2.2產(chǎn)品技術(shù)概況42.2.3產(chǎn)品展示52.3消費者分析52.3.1一般消費者52.3.2特殊消費群體52.4競爭者分析62.4.1競爭者概況62.4.2競爭者市場位置62.4.3目前國內(nèi)市場銷售的空氣凈化器前十大品牌62.5SWOT分析93推廣目標及策略103.1目標103.1.1投入期和成長期目標103.1.2成熟期目標103.2總體營銷策略
8、103.2.1產(chǎn)品策略103.2.2價格策略103.2.3渠道策略104具體方案114.1產(chǎn)品組合方案114.2價格方案114.3渠道方案11HightideagainstCCPbloodyanTomb,CommunistPartymembersandpartoftheexposedTombareavacatedbyprogressiveyouth.IvisitedinBeijingin1985whenitwasoldunderground
