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1、黑龍江大學(xué)本科生學(xué)年論文論文題目：虛假廣告成因及法律規(guī)制學(xué)院：年級：專業(yè)：姓名：學(xué)號：指導(dǎo)教師：2012年8月30日ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmission
2、procedure,topreventthePartymember11論文題目虛假廣告成因及法律規(guī)制成績指導(dǎo)教師評語指導(dǎo)教師：年月日學(xué)術(shù)委員會評語學(xué)術(shù)委員會主席：年月日ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstr
3、ictlyperformintheadmissionprocedure,topreventthePartymember11摘要隨著社會的不斷發(fā)展，我國社會主義市場經(jīng)濟(jì)體制的建立，各種行業(yè)的競相發(fā)展，廣告作為一個重要的傳播媒介和宣傳策略，其引導(dǎo)性和影響力都不斷擴(kuò)大。同時，也還存在一定的弊端，就是大量虛假廣告開始充斥市場，不僅欺騙了消費者的信任，同時還會造成消費者的利益安全等系列問題，不利于市場的良性有序發(fā)展，對政治、經(jīng)濟(jì)、文化、道德等方面否產(chǎn)生重大影響。所以為了保障廣大人民群眾利益，維護(hù)市場經(jīng)濟(jì)的有序健康發(fā)展，孕育優(yōu)秀文化，維系
4、社會道德，虛假廣告的防治刻不容緩。關(guān)鍵詞虛假廣告；廣告法；事先審核ofwork,relationships,needandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopmentofamatureone,andstrictlyperformintheadmissionprocedure,topreventthePar
5、tymember11AbstractWiththecontinuousdevelopmentofsociety,ourcountrytheestablishmentofthesocialistmarketeconomy,variousindustrycompete,advertisingasanimportantmediaandadvertisingstrategy,itsleadingandinfluenceisexpanding.Atthesametime,alsohascertaindefects,isalargenum
6、beroffalseadvertisingbegantofloodsthemarket,notonlydeceivetheconsumer'strust,andatthesametime,itwillcausetheinterestsoftheconsumersafety,etc.Seriesofproblems,goagainstmarketbenignandorderlydevelopment,thepolitical,economic,culturalandmoralaspectsnosignificantinfluen
7、ce.Soinordertoensuretheinterestsofthemasses,maintainthemarketeconomicorderhealthdevelopment,pregnantexcellentcultureandmaintainingthesocialmorality,thepreventionandcontroloffalseadvertisingit.KeywordsFalseadvertising;advertisinglaw;Priorreviewofwork,relationships,ne
8、edandpossibility,putqualityfirst."Improvestructure",referspartycarefully".IsamustadheretotheindividualabsorptionTheprincipleofthedevelopme
