論以人為本企業(yè)文化構(gòu)建

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1、.以人為本的企業(yè)文化構(gòu)建研究錢維瓊西南科技大學(xué)網(wǎng)絡(luò)學(xué)院工商管理專業(yè)工商管理09秋級(jí)專升本【摘要】:21世紀(jì)企業(yè)間的競(jìng)爭(zhēng),最根本的就是文化競(jìng)爭(zhēng),可以說好的企業(yè)文化就是企業(yè)生存與發(fā)展的核心競(jìng)爭(zhēng)力。企業(yè)文化包含多個(gè)方面,多種層次,其中以人為本是企業(yè)文化的核心和靈魂,企業(yè)應(yīng)該著力構(gòu)建以人為本的企業(yè)文化。首先介紹了建立以人為本企業(yè)文化的理論基礎(chǔ),即內(nèi)部營(yíng)銷理論,并用該理論解釋怎樣建設(shè)以人為本的企業(yè)文化,還闡述了建立該文化的關(guān)鍵是讓員工與企業(yè)目標(biāo)一致、利益一致以達(dá)到共同發(fā)展?！娟P(guān)鍵詞】:企業(yè)文化以人為本領(lǐng)導(dǎo)體制?..R

2、esearchonestablishmentofenterpriseculturebasedonhumanistAbstract：Corporatecultureisthecohesionofthepeopleandenhancetheircompetitiveness.Intangibleassetandstrength,survivalanddevelopmentofenterprisesisthedrivingforce.Externally,itisabannerofenterprises;inter

3、nally,itisacentripetalforce.Corporatecultureanditisessentiallybusiness-to-staffqualityandontheincrease,becausetalentisthecoreofenterprisestrategicresources,focusonthebuildingofenterprisecultureandpeopletowardsthesuccessofenterprisemanagementisanimportantway

4、.Strengtheningthebuildingofenterpriseculture,wemustgraspthescientificenterpriseculturetotheroleandsignificanceofthebuilding,outofthebuildingonthecorporatecultureofunderstandingthefallacyofcorporateculture-buildingmeasuresandways.Thepaperobjectiveiscarrieson

5、thesystemtothehumanistenterpriseculturethefundamentalresearch,hopedcangrindinthisInvestigatesinthefoundationtoconstructconstructsthehumanistenterpriseculturethetheoryframe,elaboratedproposesthehumanistenterpriseculture.Thetheorybasis,examinesreleasesthehuma

6、nistenterpriseculturetheconnotation,thecharacteristic,thegoalandthebehaviorway,thediscussionconstructs.Setsupthehumanistenterpriseculturetheleadershipway,thenarrangementcharacteristicandthe..implementationmethod.Theresearchgoalisconstructstheconstructiontob

7、efull.Manifestssciencedevelopmentviewthehumanistadvancedenterpriseculturepattern,explainsthehumanistenterpriseculturepresentSolidvalue.Keywords:enterpriseculturehumanistleadershipsystem..目錄引言………………………………………………………………………………5一、建立以人為本企業(yè)文化的理論基礎(chǔ)………………………………………5-6

8、二、構(gòu)建以人為本的企業(yè)文化的方式………………………………………6-71、內(nèi)部營(yíng)銷調(diào)研是實(shí)施以人為本的前提………………………………72、內(nèi)部市場(chǎng)細(xì)分是實(shí)施以人為本的基礎(chǔ)………………………………7三、內(nèi)部營(yíng)銷理論是建立以人為本企業(yè)文化的手段………………………7-81、實(shí)現(xiàn)員工目標(biāo)與企業(yè)目標(biāo)的協(xié)調(diào)一致………………………………82、實(shí)現(xiàn)企業(yè)利益與員工利益的雙贏發(fā)展………………………………83、科學(xué)、