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1、浙江水利水電專科學(xué)校下沙加多寶促銷方案加多寶杭州下沙促銷方案目錄1、市場營銷策劃方案1市場環(huán)境分析1.1宏觀環(huán)境分析........................................41.2微觀環(huán)境分析........................................62STP2.1市場概況.............................................72.2市場細(xì)分.............................................72.3選擇目標(biāo)市場.....
2、....................................82.4市場定位............................................834P策略一價(jià)格策略.............................................9二產(chǎn)品策略.............................................9三促銷策略............................................10四渠道策略.....................
3、.......................1134浙江水利水電?？茖W(xué)校下沙加多寶促銷方案4損益預(yù)估..............................................112、加多寶廣告策劃書1市場分析1.1營銷環(huán)境分析.......................................121.2消費(fèi)者分析..........................................121.3企業(yè)和競爭對手的競爭狀況分析........................131.4企業(yè)與競爭對手的廣告分
4、析............................132產(chǎn)品定位策略2.1產(chǎn)品分析............................................142.2產(chǎn)品定位............................................143廣告策略3.1廣告的目標(biāo)..........................................143.2廣告訴求............................................1534浙江水利水電專科學(xué)校下沙加多寶促銷
5、方案3.3廣告變現(xiàn)策略........................................153.4廣告媒介策略........................................153.5廣告費(fèi)用預(yù)算........................................154廣告活動(dòng)的效果預(yù)測和監(jiān)控...............................163加多寶產(chǎn)品促銷方案1公司介紹................................................172市場環(huán)境分析
6、............................................173活動(dòng)方案3.1活動(dòng)主題............................................183.2活動(dòng)主要對象........................................183.3活動(dòng)地點(diǎn)............................................183.4活動(dòng)目的............................................1834浙江水利水電?？茖W(xué)校
7、下沙加多寶促銷方案3.5活動(dòng)口號............................................183.6前提準(zhǔn)備............................................183.7具體操作............................................194活動(dòng)經(jīng)費(fèi)預(yù)算............................................205活動(dòng)效果預(yù)測............................................2
8、06活動(dòng)控制................................................2034浙江水利水電專科學(xué)校下沙加多寶促銷方案加多寶杭州下沙促銷方案市
