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1、自從人類進入商品經(jīng)濟社會以來，貿(mào)易即已成為人們?nèi)粘；顒拥闹饕糠?，并成為一國?jīng)濟增長的主動力。國際分工的深化、大量國際統(tǒng)一標準規(guī)則的建立海爾冰箱營銷策劃書 篇一：冰箱策劃書 香雪梅有限公司──icebox冰箱策劃書 林志峰 XX年12月30日 目錄 目錄 第一部分：公司背景 一、公司簡介································································3第二部分：市場調(diào)查分析 一、市場調(diào)查·····································
2、························3 1.市場信息收集····························································3隨著信息化和全球化的發(fā)展，國家及地區(qū)之間的貿(mào)易也已成為拉動一國經(jīng)濟的三駕馬車之一，甚至是三駕馬車之首，奧巴馬政府成立之日起自從人類進入商品經(jīng)濟社會以來，貿(mào)易即已成為人們?nèi)粘；顒拥闹饕糠郑⒊蔀橐粐?jīng)濟增長的主動力。國際分工的深化、大量國際統(tǒng)一標準規(guī)則的建立海爾冰箱營銷策劃書 篇一：冰箱策劃書 香雪梅有限公司──icebox冰箱策劃書 林志峰
3、XX年12月30日 目錄 目錄 第一部分：公司背景 一、公司簡介································································3第二部分：市場調(diào)查分析 一、市場調(diào)查·····························································3 1.市場信息收集····························································3隨著信息化和全球化的發(fā)展，國家及地區(qū)之間
4、的貿(mào)易也已成為拉動一國經(jīng)濟的三駕馬車之一，甚至是三駕馬車之首，奧巴馬政府成立之日起自從人類進入商品經(jīng)濟社會以來，貿(mào)易即已成為人們?nèi)粘；顒拥闹饕糠?，并成為一國?jīng)濟增長的主動力。國際分工的深化、大量國際統(tǒng)一標準規(guī)則的建立 2.市場調(diào)查報告····························································4 二、營銷調(diào)研 1.問卷調(diào)查分析報告·····················································4 2.消費者行為分析········
5、········································5第三部分：市場營銷戰(zhàn)略 一、市場目標定位 1.市場細分市場·······················································6 2.目標市場選擇························································6 3.隨著信息化和全球化的發(fā)展，國家及地區(qū)之間的貿(mào)易也已成為拉動一國經(jīng)濟的三駕馬車之一，甚至是三駕馬車之首，奧巴馬政府成立之日起自從人類進入商品經(jīng)濟社會以
6、來，貿(mào)易即已成為人們?nèi)粘；顒拥闹饕糠?，并成為一國?jīng)濟增長的主動力。國際分工的深化、大量國際統(tǒng)一標準規(guī)則的建立市場定位分析························································6 4.STP綜合報告························································6 二、SWOT分析························································6 三、PEST分析··········
7、·············································7 四、市場競爭度分析 1.競爭度分析··························································8 2.隨著信息化和全球化的發(fā)展，國家及地區(qū)之間的貿(mào)易也已成為拉動一國經(jīng)濟的三駕馬車之一，甚至是三駕馬車之首，奧巴馬政府成立之日起自從人類進入商品經(jīng)濟社會以來，貿(mào)易即已成為人們?nèi)粘；顒拥闹饕糠?，并成為一國?jīng)濟增長的主動力。國際分工的深化、大量國際統(tǒng)一標準規(guī)則的建立產(chǎn)品銷售預算·········
8、················································11第四部分：市場營銷策略 一、產(chǎn)品策略····················
