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1、零售業(yè)連鎖發(fā)展的業(yè)態(tài)選擇及競爭分析［摘要］111國零售連鎖經(jīng)營經(jīng)過I?幾年的快速發(fā)展，較大規(guī)模的連鎖集團已形成，為拓寬產(chǎn)品由生產(chǎn)者至消費者的通路，為人民生活提供便利做出了巨大貢獻。不可否認，中岡分銷進入了一個連鎖的時代。無論是生產(chǎn)廠商的經(jīng)營活動，還是普通消費者的F1常生活都幾乎離不開連鎖店了。然而，對于一個成功的連鎖企業(yè)來說，選擇正確并適合自身條件的業(yè)態(tài)是至關重要的。論文以零售業(yè)連鎖發(fā)展的業(yè)態(tài)選擇及競爭分析為課題，介紹了業(yè)態(tài)的涵義及幾種主耍的零售業(yè)態(tài)的特點，并從生命周期的角度比較零售業(yè)態(tài)的生命力；通過零售業(yè)態(tài)的發(fā)展環(huán)境，明確各種業(yè)態(tài)生存的條件及政策對其影響；及時關注行業(yè)動態(tài)，了解零
2、售業(yè)態(tài)面臨的機遇與挑戰(zhàn).通過對我網(wǎng)零售業(yè)連鎖發(fā)展的業(yè)態(tài)選擇及競爭分析來看，百貨店劣勢明顯,極有發(fā)展?jié)摿Φ氖浅泻捅憷?，尤其是大型綜合超市更是未來零售業(yè)的發(fā)展趨勢,M然倉儲店也有優(yōu)勢,但目前我國大部分地區(qū)還不具備發(fā)展這種業(yè)態(tài)的條件,因此不能肓R發(fā)展。［關鍵字］零售業(yè)態(tài)生命周期連鎖發(fā)展大型綜合超市ChooseFormatandcompetitiveanalysisofchainretaildevelopment[Abstract]Chineseretailchainoperationsaftermorethan10yearsofrapiddevelopment,large-scale
3、chaingroupshavebeenformedtobroadenProductsfromproducertoconsumeraccessroad,tofacilitatelifeforthepeopletomakeatremendouscontributionto.ItisundeniablethatChinahasenteredadistributionchainofthetimes.Whethermanufacturersofbusinessactivities,orthedailylifeofordinaryconsumersarealmostinseparablefro
4、mthechain.However,asuccessfulchainofbusinesses,choosingtherightsuittheirownconditionsandtheFormisofutmostimportance.PaperstothedevelopmentoftheretailchainFormchoiceandcompetitionanalysisforthesubject,introducedtheFormatandthemeaningofseveralmajorfeaturesoftheRetailTrade，andfromalife-cyclepersp
5、ectivecomparedRetailingvitalitythroughRetailingenvironmentforthedevelopmentofclearFormthesurvivalofvariousconditionsanditsimpactonpolicy;timelyconcernindustrydynamics，understandingRetailingfacingopportunitiesandchallenges.ThroughthedevelopmentofChina’sretailchainFormofchoiceandcompetition，depa
6、rtmentstoresdisadvantageObviously，mostdevelopmentpotentialofthesupermarketsandconveniencestores,especiallylarge-scalecomprehensiveretailstoresisthefuturetrendofdevelopment,althoughthewarehousestoreshaveAdvantages,butinmostpartsofChinadoesnotpossesstheconditionsforthedevelopmentofthisForm,canno
7、tbeblinddevelopment.[Keyword]RetailTradelife-cycledevelopmentoflarge-scalecomprehensivesupermarketschain目錄摘耍Abstract一、零售業(yè)態(tài)涵義及其種類.1.1零售業(yè)態(tài)1.2零售業(yè)態(tài)種類及特點二、主耍零售業(yè)態(tài)理論分析錯誤！未定義書簽。錯誤！未定義書簽。錯誤！未定義書簽。44572.1零售業(yè)態(tài)發(fā)展規(guī)律分析82.2主要零售業(yè)態(tài)生存的特殊條件8三、中同零售業(yè)態(tài)的發(fā)展環(huán)境分
