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《An analysis of language features in English advertisements 英語教學(xué)論文--》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、經(jīng)營管理策略發(fā)展趨勢策劃活動(dòng)方案行業(yè)報(bào)告方案調(diào)研資料設(shè)計(jì)研究報(bào)告資源營銷管理制度營銷規(guī)劃ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTS摘要?本文旨在通過對書面英語廣告的語言分析總結(jié)出廣告英語在詞匯﹑句法﹑篇章上的語言特點(diǎn)。為了使研究從數(shù)據(jù)出發(fā)得出科學(xué)結(jié)論，本文作者建立了一個(gè)擁有60篇各類廣告的小型語料庫。通過對此語料庫中日用品廣告﹑科技設(shè)備廣告﹑服務(wù)業(yè)廣告的深入細(xì)致的定量和定性分析，總結(jié)出廣告英語在此三類廣告中的相同點(diǎn)與不同點(diǎn)，并且根據(jù)語言的意義，風(fēng)格及功能解釋廣告英語的共性以及廣告英語在不同類型廣告中
2、的特殊性。?本文共分五個(gè)部分，第一部分和第五部分分別為介紹與總結(jié)，中間三個(gè)部分為本文核心，分別展開廣告英語在詞匯﹑句法﹑篇章三個(gè)層面的分析。本文的結(jié)論均來自于對語料庫的分析。整個(gè)研究從數(shù)據(jù)出發(fā)，由數(shù)據(jù)驅(qū)動(dòng)，由此進(jìn)行語言學(xué)上的分析與概括。本文作者衷心希望此論文的分析結(jié)果能給英語廣告的寫作者以及廣告英語的學(xué)習(xí)者提供幫助。?關(guān)鍵詞:?廣告英語，詞匯，句法，篇章，相同點(diǎn)，不同點(diǎn)?Abstract?This?paper?presents?an?analytical?study?of?the?language?features?of?English?advertisem
3、ents?at?lexical,?syntactic?and?discourse?levels.?In?order?to?conduct?a?data-driven?study,?the?author?builds?a?corpus?of?60?English?advertisements.?It?is?hoped?that?through?the?detailed?survey?of?three?types?of?advertisements:?namely,?daily?consumer?goods?ads,?technical?equipment?ad
4、s,?service?ads,?similarities?and?differences?in?advertising?language?features?can?be?summarized?and?possible?reasons?will?be?given?in?the?light?of?the?meaning,?and?function?of?language.This?paper?will?be?presented?in?five?parts.?The?first?part?is?the?introduction?and?the?last?concl
5、usion.?The?focus?of?the?paper?is?laid?on?the?three?middle?parts?which?respectively?analyze?language?features?at?lexical,?syntactic?and?discourse?levels.?The?conclusion?of?this?paper?is?drawn?from?the?data?analysis.?In?the?analysis,?examples?from?the?corpus?will?be?given;?figures,?t
6、ables?and?graphs?will?also?be?offered?to?make?the?paper?understandable?and?persuasive.It?is?hoped?that?the?study?can?shed?light?on?the?language?features?of?advertisements?and?also?provide?help?to?copy?writers?and?advertising?English?learners.管理?xiàng)l例策劃案行業(yè)研究策劃管理員工流程紀(jì)要文案營銷調(diào)查培訓(xùn)報(bào)告問題研究工作計(jì)劃手
7、冊力資源經(jīng)營管理策略發(fā)展趨勢策劃活動(dòng)方案行業(yè)報(bào)告方案調(diào)研資料設(shè)計(jì)研究報(bào)告資源營銷管理制度營銷規(guī)劃KEYWORDS:?English?Advertisements,?Lexical,?Syntactic,?Discourse,?Similarities,?Differences?1.Introduction?………………………………………………………………11.1Rationale?of?the?study?……………………………………………………...11.2Definition?of?advertising?…………………………………………………...11
8、.3Focus?of?the?present?stu
