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《AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS，A.doc》由會(huì)員上傳分享，免費(fèi)在線(xiàn)閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTS,A?aòa±??????úí¨1y??êé??ó￠ó?1???μ?ó???·???×ü?á3?1???ó￠ó??ú′ê???p??·¨?p?a??é?μ?ó???ì?μ??￡?aá?ê1?D??′óêy?Y3?·￠μ?3????§?á??￡?±???×÷???¨á￠á?ò???óμóD60?a?÷àà1???μ?D?Díó?á??a?￡í¨1y??′?ó?á??a?Dè?ó??·1????p????éè±?1????p·t??òμ1???μ?é?è?????μ??¨á?oí?¨D
2、?·???￡?×ü?á3?1???ó￠ó??ú′?èyàà1????Dμ??àí?μ?ó?2?í?μ?￡?2￠?ò?ù?Yó???μ?òaò?￡?·????°1|?ü?aêí1???ó￠ó?μ?12D?ò??°1???ó￠ó??ú2?í?ààDí1????Dμ?ì?êaD??￡±???12·?????2?·?￡?μúò?2?·?oíμú??2?·?·?±e?a?ééüó?×ü?á￡??D??èy??2?·??a±???o?D?￡?·?±e?1?a1???ó￠ó??ú′ê???p??·¨?p?a??èy??2???μ?·????￡±???μ??á???ùà′×?óú??ó?á??aμ
3、?·????￡?????D??′óêy?Y3?·￠￡?óéêy?Y?y?ˉ￡?óé′???DDó????§é?μ?·???ó???à¨?￡±???×÷????D??￡í?′?????μ?·????á1??ü??ó￠ó?1???μ?D′×÷??ò??°1???ó￠ó?μ??§?°??ìá1?°??ú?￡??1??ü′ê:1???ó￠ó?￡?′ê??￡???·¨￡??a??￡??àí?μ?￡?2?í?μ?ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTS??AbstractThispaperpresentsananalyticalst
4、udyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Inordertoconductadata-drivenstudy,theauthorbuildsacorpusof60Englishadvertisements.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertisements:namely,dailyconsumergoodsads,technicalequipmentads,serviceads
5、,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Thispaperwillbepresentedinfiveparts.Thefirstpartistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddlepartswhichrespectivelya
6、nalyzelanguagefeaturesatlexical,syntacticanddiscourselevels.Theconclusionofthis31paperisdrawnfromthedataanalysis.Intheanalysis,examplesfromthecorpuswillbegiven;figures,tablesandgraphswillalsobeofferedtomakethepaperunderstandableandpersuasive.Itishopedthatthestudycanshedlightonthelanguagefeatur
7、esofadvertisementsandalsoprovidehelptocopywritersandadvertisingEnglishlearners.??KEYWORDS:EnglishAdvertisements,Lexical,Syntactic,Discourse,Similarities,Differences??Contents1.Introduction????????????????????????11.1Rationaleofthestudy?
