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1、以宅制宅——試論對我國御宅族的廣告?zhèn)鞑ゲ呗阅夸浿形恼ぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁ?英文摘要····························································3引言····························································4一、概述···················································
2、·········4（一）御宅族詞義和來源·············································4（二）御宅族在中國的現(xiàn)狀···········································5二、御宅族群體分析···················································5（一）追求時尚、個性、前衛(wèi)···········································5（二）內(nèi)心期待主流價值觀的認同···············
3、······················6（三）對其興趣的東西具非凡了解·····································7（四）獨具特色的消費習(xí)慣···········································71.購物觀·····················································72.產(chǎn)品消費···················································73.消費渠道················
4、···································8三、針對御宅族的廣告創(chuàng)意策略········································8（一）情感手法·····················································8（二）幽默手法·····················································9（三）性感手法···················································
5、·10（四）動漫手法····················································11（五）修辭手法····················································11四、針對御宅族的廣告表現(xiàn)策略········································13（一）理性訴求····················································13（二）感性訴求······················
6、······························13（三）情理交融····················································14五、針對御宅族的廣告媒體策略········································14（一）網(wǎng)絡(luò)視頻植入················································14（二）網(wǎng)絡(luò)論壇····················································15（三
7、）網(wǎng)絡(luò)游戲植入················································15（四）雜志廣告····················································16結(jié)論·····························································16注釋·····························································17參考文獻···················
8、········································18答謝辭··························································
