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1、~上海交通大學EMBA學位論文商電鋁業(yè)集團公司發(fā)展戰(zhàn)略規(guī)劃thedevelopmentofmeltingaluminumprojectsandindustry-relatedprojects.Using
SWOTmatrix,wedeterminethemeltingaluminumunitdevelopingstrategy.Finally,
wecometothestrategicobjectiveforShangdianCorporation:ShangdianCooperation
isdeterminedtobecomeoneoftopente
2、rprisesinChinameltingaluminumindustry
throughthreesteps:focusonandstrengthenaluminum-meltingunit,investin
recycling-aluminumunit,andcontinuetoreinforceecologicalindustrygarden.The
corecompetitiveadvantagewilllieinlowcost.Intheforthchapter,wegotodetailsaboutfunctionstrategiesinpro
3、duction
operation,technologyupdating,financing,marketing,andhumanresource.According
totheruleofscaleofeconomy,wecomparehistorydatafromfactoriesofdifferent
scalesandgetthebestscalefortheenterprise.Basedonthisquantitiesanalysis,we
plantoexpandShangdianCorporationlargersoastoexplore
4、loweraverageproduct
cost.Underthetheoryofecologicalindustrygardenandmaterialcirculation,we
continuetoenhancetheindustrychainandparticularlyestablishrecyclingaluminum
businessunit.Tocarryoutlowcoststrategy,technologyupdatingisnecessaryandwe
willestablishacostcontrolsystembasedonsu
5、pplychainmanagement.The
enterprisewillbere-organizedtoimproveitspersistentdevelopingabilityandanti-
riskability.Finally,weshouldsetupaperformanceassesssystemtoinspire
employees’passionanddevotiontothesenewchanges.AndelectronicHRexpert
softwarewillsoonbeincorporatedtosupportdecisi
6、onmaking.Thelastchaptergivessuggestionabouthowtocontrolandassessastrategy
whileimplementingstrategy.First,weshouldsetupaleadergrouptodirectthere-
constructingprocess.Next,thestrategywllbedecomposedtodifferentfunction
objectiveandincorporatedintoeachdepartment’sannualplanandeachem
7、ployee’s
performanceassesssysteminordertoassurethestrategy’seffectiveimplementing.KEYWORDS:strategyprogram，industrialanalyze，producingstrategy，financingstrategy,marketingstrategy~~~V~~~上海交通大學EMBA學位論文商電鋁業(yè)集團公司發(fā)展戰(zhàn)略規(guī)劃上海交通大學學位論文原創(chuàng)性聲明本人鄭重聲明：所呈交的學位論文，是本人在導師的指導下，獨立進行研究工作所取得的成果。除文中已經(jīng)注明引用的
8、內(nèi)容外，本論文不包含任何其他個人或集體已經(jīng)發(fā)表或撰寫過的作品成果。對本文的研究做
