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1、畢業(yè)設(shè)計(jì)（論文）說明書TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorie目的論視角下英語商標(biāo)的翻譯TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiUndertheSupervisionofZhangRuisiSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsSchoolofInternati
2、onalStudiesHunanInstituteofTechnologyJune2015ContentsAbstract1Introduction2Chapter1IntroductiontotheSkopostheorie31.1TheDevelopmentProcessofSkopostheorie31.2RulesofSkopostheorie5Chapter2TranslationofEnglishBrandNames82.1FeaturesofEnglishBrandNames82.2TheNecessityofEnglishBrandN
3、ameTranslation92.2.1PromoteEconomicandSocialDevelopment102.2.2StrengthenCulturalCommunication122.2.3EnhanceInternationalCompetitiveness13Chapter3TheMethodsandPrinciplesofEnglishBrandNameTranslation143.1ThePrinciplesofEnglishBrandNameTranslation153.1.1ThePrincipleof“DoastheRoman
4、sdo”163.1.2ThePrincipleofAssociation173.1.3ThePrincipleofConcision183.2TheMethodsofEnglishBrandNameTranslation193.2.1LiteralTranslation203.2.2FreeTranslation213.2.3Transliteration223.2.4ZeroTranslation23Chapter4SomeTypicalIssuesShouldBeNoticedintheProcessofEnglishBrandNameTrans
5、lation244.1PayAttentiontotheDiversityofCultureinDifferentCountriesorRegions254.2EnhancetheAestheticTaste264.3HighlighttheProductFeature27Conclusion28Bibliography29Acknowledgements30TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiAbstract:Brandisaspeciallang
6、uagesymbol;alsoitisafavorableinstrumentwhenenterprisesparticipateininternationalcompetitions.Asuccessfulpropagandaofbrandforenterpriseshasinestimableeffectsonmarchingintotheinternationalmarketandachievingsalestargets.OntheperspectiveofSkopostheoriewhichisoneofthecoretheoriesofG
7、ermanfunctionalism,combiningparticulartranslationsofEnglishbrandnameswhichusedforprobingintotheprinciplesandmethodsofthetranslationofEnglishbrandnames,thisarticleindicatesthepracticalsignificantandsomethingshouldbenoticedinthestudyofthetranslationofEnglishbrandnames.Keywords:br
8、and;Skopostheorie;translation;principleandmethod摘要：商標(biāo)是
