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1、畢業(yè)設(shè)計(jì)（論文）說(shuō)明書TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorie目的論視角下英語(yǔ)商標(biāo)的翻譯TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiUndertheSupervisionofZhangRuisiSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsSchoolofInternational
2、StudiesHunanInstituteofTechnologyJune2015ContentsAbstract1Introduction2Chapter1IntroductiontotheSkopostheorie31.1TheDevelopmentProcessofSkopostheorie31.2RulesofSkopostheorie5Chapter2TranslationofEnglishBrandNames82.1FeaturesofEnglishBrandNames82.2TheNecessityofEnglishBrandNameTrans
3、lation92.2.1PromoteEconomicandSocialDevelopment102.2.2StrengthenCulturalCommunication122.2.3EnhanceInternationalCompetitiveness13Chapter3TheMethodsandPrinciplesofEnglishBrandNameTranslation143.1ThePrinciplesofEnglishBrandNameTranslation153.1.1ThePrincipleof“DoastheRomansdo”163.1.2T
4、hePrincipleofAssociation173.1.3ThePrincipleofConcision183.2TheMethodsofEnglishBrandNameTranslation193.2.1LiteralTranslation203.2.2FreeTranslation213.2.3Transliteration223.2.4ZeroTranslation23Chapter4SomeTypicalIssuesShouldBeNoticedintheProcessofEnglishBrandNameTranslation244.1PayAt
5、tentiontotheDiversityofCultureinDifferentCountriesorRegions254.2EnhancetheAestheticTaste264.3HighlighttheProductFeature27Conclusion28Bibliography29Acknowledgements30TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiAbstract:Brandisaspeciallanguagesymbol;alsoitisa
6、favorableinstrumentwhenenterprisesparticipateininternationalcompetitions.Asuccessfulpropagandaofbrandforenterpriseshasinestimableeffectsonmarchingintotheinternationalmarketandachievingsalestargets.OntheperspectiveofSkopostheoriewhichisoneofthecoretheoriesofGermanfunctionalism,combi
7、ningparticulartranslationsofEnglishbrandnameswhichusedforprobingintotheprinciplesandmethodsofthetranslationofEnglishbrandnames,thisarticleindicatesthepracticalsignificantandsomethingshouldbenoticedinthestudyofthetranslationofEnglishbrandnames.Keywords:brand;Skopostheorie;translatio
8、n;principleandmethod摘要：商標(biāo)是
