資源描述：
《手機(jī)信息傳播效果研究》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、.分類號＿＿＿＿＿＿密級＿＿＿＿＿＿UDC＿＿＿＿＿＿編號＿＿＿＿＿＿題目手機(jī)信息傳播效果研究院系專業(yè)年級學(xué)生姓名學(xué)號指導(dǎo)教師二O一一年三月學(xué)位論文原創(chuàng)性聲明....本人鄭重聲明：所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下獨(dú)立進(jìn)行研究工作所取得的研究成果。除了文中特別加以標(biāo)注引用的內(nèi)容外，本論文不包含任何其他個人或集體已經(jīng)發(fā)表或撰寫的成果作品。本人完全意識到本聲明的法律后果由本人承擔(dān)。學(xué)位論文作者簽名：日期：年月日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解學(xué)校有關(guān)保障、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向有關(guān)學(xué)位論文管理部門或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱和借閱。本人授
2、權(quán)省級優(yōu)秀學(xué)士學(xué)位論文評選機(jī)構(gòu)將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。本學(xué)位論文屬于1、保密□，在_____年解密后適用本授權(quán)書。2、不保密□。（請在以上相應(yīng)方框內(nèi)打“√”）學(xué)位論文作者簽名：日期：年月日導(dǎo)師簽名：日期：年月日目錄內(nèi)容摘要·························································1關(guān)鍵詞···························································1Abstract....······
3、···················································1KeyWords························································1一、傳播的定義···················································3二、傳播效果的定義···············································3三、手機(jī)信息傳播效果的定義·······································3四、手機(jī)信息
4、傳播具有的基本特征···································3（一）傳播啟動迅速············································3（二）信息落點(diǎn)明確············································4（三）接收具有貼身性··········································4（四）傳播的再延續(xù)性··········································4（五）容聚焦度高·························
5、·····················4（六）信息傳播雙向性強(qiáng)········································4五、手機(jī)信息傳播的優(yōu)點(diǎn)和弊端·····································5（一）....優(yōu)點(diǎn)····················································5（二）弊端····················································5六、手機(jī)傳播的形式·····································
6、··········5（一）手機(jī)短信息··············································5（二）手機(jī)報··················································5（三）手機(jī)電視················································5七、手機(jī)信息傳播在網(wǎng)絡(luò)整合營銷傳播體系中的運(yùn)用及影響·············6（一）信息告知···············································8（二）受眾卷入···········
7、·····································9（三）傳播擴(kuò)散················································9八、個人總結(jié)·····················································10主要參考文獻(xiàn)·····················································11致謝······························
