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1、畢業(yè)設(shè)計(論文)課題名稱懷化市旅游業(yè)發(fā)展的SWOT分析及對策研究16懷化市旅游業(yè)發(fā)展的SWOT分析及對策研究摘要：懷化位于湖南省的西南部，素有“黔滇門戶”、“全楚咽喉”的美譽，是一個歷史悠久，民族文化濃郁的新興旅游綜合區(qū)。隨著旅游業(yè)的迅猛發(fā)展，政府的政策支持、交通和區(qū)位條件等方面的優(yōu)越條件給旅游業(yè)的發(fā)展提供了歷史性的機遇，但是旅游業(yè)的發(fā)展過程中依舊存在很多問題。本文通過SWOT分析法，分別對懷化市旅游業(yè)發(fā)展的優(yōu)勢、劣勢、機遇和威脅進行了分析，并提出了發(fā)展懷化旅游業(yè)的對策建議，對懷化市旅游業(yè)的持續(xù)健康發(fā)展有著實際的意義。關(guān)
2、鍵詞：懷化市旅游業(yè)發(fā)展SWOT分析16OnthedevelopmentoftourismHuaihuaSWOTAnalysisandCountermeasuresAbstract：HuaihualocatedinthesouthwestofHunanProvince,knownasthe"gatewaytoSouthwestChina","fullofChuthroat"intheworld,isalonghistoryandrichcultureoftheemergingtourismcomplexarea.Witht
3、herapiddevelopmentoftourism,governmentpolicysupport,transportandregionalconditions,andotherfavorableconditionsfortourismdevelopmentprovidesahistoricopportunity,buttheprocessofdevelopmentofthetourismindustrystillhasmanyproblems.ThroughSWOTanalysis,respectivelyHuai
4、huatourismstrengths,weaknesses,opportunitiesandthreatsanalysis,andproposedthedevelopmentoftourismsuggestionsHuaihuaofHuaihuasustainedandhealthydevelopmentoftourismhaspracticalsignificance.Keywords:SWOTanalysisoftourismdevelopmentHuaihua16目錄1.緒論···················
5、········································1.1.研究目的與意義·················································1.2.研究理論與方法··················································1.3.國內(nèi)外研究現(xiàn)狀····················································2.關(guān)于SWOT分析法····························
6、·························3.基于SWOT分析下懷化市旅游業(yè)的發(fā)展現(xiàn)狀································3.1.懷化市旅游業(yè)發(fā)展的優(yōu)勢分析······································3.2.懷化市旅游業(yè)發(fā)展的劣勢分析······································3.3.懷化市旅游業(yè)發(fā)展的機遇分析································3.4.懷化市旅游業(yè)發(fā)展的威脅分析········
7、·····························4.懷化市旅游業(yè)發(fā)展的對策16研究·······································5.結(jié)論························································參考文獻···························································致謝·····················································
8、·····1．緒論旅游業(yè)是世界上發(fā)展最快的新興產(chǎn)業(yè)之一，被譽為“朝陽產(chǎn)業(yè)”。旅游業(yè)的迅速發(fā)展，使得各國政府都對發(fā)展旅游業(yè)了越來越大的關(guān)注，我國《國務(wù)院關(guān)于加快發(fā)展服務(wù)業(yè)的若干意見》也提出，要圍繞小康社會建設(shè)目標和消費結(jié)構(gòu)轉(zhuǎn)型升級的要求，大力發(fā)展旅游、文化、體育和休閑娛樂等面向民生的服務(wù)業(yè)。16同時，旅游業(yè)作為我國國民
