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1、山東大學(xué)碩士學(xué)位論文CoNTENTSAbstractinChinese?????．???．?????????．?????????????????．1AbstractinEnglish．．．．?????．．??．．．．?．．．．．．?．??．．．．．．．．．．．．．．．．．．．．．．．．．．?．．．．．．?．．?．．．．．．．．．．．．．21．1Thebackgroundandsignificanceofthestudy??????????????????．31．2Theresearchdesign．．．．．．．．．．．．．．．．．．．．．．．．．．．．
2、．．．．．．．．．．．．．．??．．．．．．?．．?????．．????．?．?52．RelevanttheoriesandliteraturerevieWS．．?．．．?．．．．．?．．?．．?．?．．．?．．．．．．．?．．．．．?．．．??．?92．1Thebudgethotelresearches???．?．????．?．???．??．??．???．??????92．2Regionalexpansionstrategyresearch????．．．．．．．．．．?．．．．．．?．．．．?．．??．??．??．．．143．Thedevelopme
3、ntstatusofbudgethowl．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．?．?．．．．??．．?．．．．?．163．1Theconceptandcontentofbudgethotel．．．．?．．?．．??．．．．．．．??．??．?．．．?．．??．?．163．2Thedevelopmentandstatusofforeignbudgethotels．．．．．．．．．．．．?．?．?．．．．．．．．?．．．．．．．．183．3Thedevelopmentandstatusofdomesticbudgeth
4、otels．．．．．．．．．．．．．．?．．．．?．．．．?．?．．．．．213．4ThedevelopmentofShandongprovince’Sbudgethotels．．．．?．．．?．．．．．．．．．．．．．．．?．．．．．264．Theresearchonbudgethotelregionalexpasionstrategymodes．．．．．．．．．．．．．．．?．．．．．．．．．．．．294．IThefactorsofmakingthestrategyofbugethotelregionalexpasion??????294．2The
5、expasiontrendofbudgethotel．．?．．．．?．．?．．?．?．．．．．．．．．．．??．．?．．．．．．．?．．．．．．?．．．314．3Theregionalexpasionmodeofbudgethotel．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．345．CasestudyOilbudgethotelregionalexpasionstrategy—theGraceinn．．．．．．．．．．．．．．．．．．．．．．．415．1Introductionoft
6、hegraceinn??????．??．???．??????????．???．?415．2Theexpasionstatusofthegranceinn．．．．．．．．．．．．．．．．．．．．．．．．?．．．．．．．?．．．．．．．．．．．．．．．．．?．．．．．．．．．．425．3Theanalyseofthegraceinn’Sexpasionsituation．．．．．．．．?．．．．．．．．．．．．．．．．．?．??．．．．．．．．．．445．4FormulatingthestrategyoftheGraceinn’Sregionalexpas
7、ionstrategy????一495．5Summaryoftheregionalexpasionstrategyofinfacybudgethotels．．．．．．．．．．．．．．．．．．．．536．Conclusionandprospects??．?．?．?????????．??．?．?．．．．??．．．．．．．?．．．．???5561Themainconclusion???????．??55III山東大學(xué)碩士學(xué)位論文6．2Theprospects．．．．?．?．．．．．．．．．．．．．．．．．．．．．??．．．．．．．．．．．．．．．．?．．．．
8、．．．．．．．．．．．．．．．．．．．．???????．．55References．．．．．．
