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1、西南交通大學(xué)碩士研究生學(xué)位論文第
2、I頁AbstractThe8thEngineeringCo．，Ltd．ofChinaTiesijuCivilEngineeringGroupCo．，Ltd．(hereinafterreferredtoasthecompany)wasformallyfoundedonApril29，2002throughenterprisereform．Withthechangeofinternationaleconomicsituation，thegovemmenthasbeenadjustingthemacroeconomicpoliciesgradu
3、ally．Andthesituationofstimulatingeconomicdevelopmentthroughincreasingtheinfrastructuralinvestmentwillgetchangedgradually．Inthemeantime，theinternalindustrialcompetitionhasbeenintensified．Howtoseizedevelopmentopportunities，respondtooperationalchallengesandpromoteenterprisedevelopmentunderth
4、iskindofDewsituationhasbecomeanurgentproblemforthecompany．Therefore,strengtheningtheresearchonthedevelopmentstrategyofthecompanyandformulatingthedevelopmentstrategyscientificallyareofgreatsignificanceforthecompanytoseizedevelopmentopportunities，enhancethecompetitiveadvantagesoftheenterpri
5、se，promotetheimplementationofcompanystrategyandimprovethemanagementlevel．Basedonthedevelopmentprocessofthecompanyaswellastheinternalandexternaldevelopmentenvironmentatpresent，thepaperanalyzesthedevelopmentenvironmentandcompetitivecapacityofthecompanyreferringtothepredictiononmacro—economi
6、csituationandprospectanalysisforrelevantindustriesbyprofessionalresearchinstitutes．Combiningtheorywithpractice，thepaperperformssystematicanalysisandresearchonthecurrentdevelopmentstrategyofthecompanyapplyingtheindustrialcompetitionstructuremodelandSWOTanalysismodel，andproposesthestrategyd
7、evelopmentprojectaswellastheimplementationmeasuresunderthenewsituationofthecompany．Intheend，thepaperhasofferedspecificimplementationproposalsonspecificstrategictargetofthecompany．Theseproposalsareofpracticalsignificanceforthedevelopmentofthecompany．Keywords：Constructionindustry；The8thsubs
8、idiary；Developmentstrategy西南交通大學(xué)碩士研究生學(xué)位論文第1lI頁目錄第1章緒論??????????????????????????????l1．1研究背景??????????????????????????????11．1．1選題背景????????????????????????????．．11．1．2選題意義????????????????????????????一21．2使用的工具和研究方法????????????????????????31．2．1本文在研究過程中使用的主要方法???????
