資源描述：
《山西焦煤集團(tuán)焦炭產(chǎn)品營(yíng)銷策略分析》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、萬方數(shù)據(jù)ResearchofcokeproductmarketingstrategyofShanxiCokingCoalGroupCo．，Ltd．Abstract：Inthenationalpolicy,vigorouslypromoteindustrialrestructuringcokingconditions，thegovernmentstrengthenthecontrolofthepollutingindustries，thecokingindustry,thelivingenvironmentmorediff
2、icult．Shanxicokingcoalgroupinordertogainacompetitiveadvantage，remaininvincible，wemustcontinuetostudytheeffectivemarketingstrategy,anditsapplicationtopractice．Thispapercarriedoutin—depthresearchthroughthestatusquo，problemsofShanxicokingcoalgroupcokeproductmarketin
3、gofthemacroenvironment，thecokeindustrysalesmarketandtheindustrycompetitionenvironmentwereanalyzed，andtheuseofthemarketpositioningofShanxicokingcoalgroupcokebusinessSTPanalysismethodbasedon4Ptheory；andthenfurtherdiscussesthestrategiesforcokeproductsofShanxicokingc
4、oalgroupandtheguaranteemeasures．Inproductstrategyisproposedinthispaper．TheShanxicokingcoalgroupproductlevelplanningandproductcombinationdesign．Inchannelstrategyisdesignedinthispaper．ThedirectchannelofShanxicokingcoalgroupcokeproductsandindirectchannel．Insettingpr
5、ices，thecompanytopartner,customerfocus，marketretailpriceclassificationmanagementmechanism，andaccordingtothedifferentmarketpriceoperationplanmakingperiod，tensioninthemarketstableperiod，weakperiod．Inmarketingstrategies，companyshouldactivelyimprovethemarketingdepart
6、ment，strengthenthemarketingpersonnel，tofurtherclarifythesalesprocess，establishagoodmarketingmechanism．AndatlastputforwardsomemeasurestoensuretheimplementationoftheShanxicokingcoalgroupcokeproductmarketingstrategy,whichistostrengthenthemarketingsystem，setupmodemma
7、rketing萬方數(shù)據(jù)concept，payattentiontopersonnel仃ainingandinnovation．IhopethisresearchcanprovideareferenceforthecokemarketingbusinessofShanxicokingcoggroup，tosolvetheproblemsinthecurrentdownturninthemarketsMesofweak．Wealsohopefortheothersimilarcokeenterprisesmarketings
8、trategyhascertainreferencesignificance．Keywords：ShanxicokingcoggroupCO．，ltd，Products仃ategy,Channelstrategy,Pricestrategy,PromotionstrategyIV萬方數(shù)據(jù)目錄1緒論??????????
