“剩女”媒介形象解析

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1、ABSTRACTInAugust2007，theMinistryofEducationandtheNationalLanguageCommitteejointlyissuedtheLanguageSituationinChina2006report，“3SLady’’asanewChinesevocabularypoppedintothepublicvisiIon．Astimewentby,andtheconceptof“3SLady’’becamericheraswell．Itgraduallymeansahigheducat

2、ion，highincome，andhighageofsinglefemale．Thisimagebecamethefocusofmassmedia，andbeenconstantlystereotypedanddemonizedbytheagendasettingandimageconstruction．Thispaperchoosesmediaimageof“3SLady”asresearchobject，andlaunchedthethoroughanalysistoitfromtheperspectivesofcommu

3、nications，socialpsychology,culturalstudiesandpsychologyetc．Thepaper。firstlygivestheconceptof“3SLady”，discussesthisphenomenonundertheenvironmentofthedevelopmentofsociety,pointsoutthatthemainfactorsof“3SLady”grouparethedevelopmentofurbanizatic-n，thechangesofmarriagelaw

4、,mategradientanddiversificationofmarriageview．Then，usingtheagenda—settingofthecommunicationtheoryasthemainanalyticaltool，combinedwiththetraditionalnewspaperTheBeijingNews，PeopleWebsiteandTVdramasassamples，tovalidatetheimageconstructionofthe“3SLady”．Throughspecificstu

5、diesofnewsreportsfrom2006to2011，thispaperfindsoutthat‘‘3SLady’’hasbecomeanimportanttopicinthemassmedia．Infact，“3SLady’’waswidelyrepIortedbythemassmediaandgivenpriorityagendawhichrelatedtOthem．Imperceptibly,theirimagepoppedintopublic’Seyes．Atlast，thepapersummarizesthr

6、eetypesofimageswhichhavebeenconstructedbymassmedia，thoseare“material”．“critical”and“waitingforNⅡ之．RI(3HT”．Furthermore，undertheframeofcommunicationandsociology,theIIIauthorre—examinethedeviationsabouttheimageof“3SLady’’whichconstructedbythemedia．Fromtheperspectiveofco

7、mmunication，usingtheculturalpoweranddiscourseresources，massmediaformsapublicimpressionofthe“3SLady'’throughavarietyofspecialcases，andeventuallyaccumulatesintoastereotype．Inthetelevisionhitshows，themedia，byvirtueoftheiruniquetechnicaladvantages，makes“3SLady’’intothe“m

8、alegaze”，obviouslyinamorecircuitousandcovertway．Andinavarietyofonlineforums，the“3SLady’’isgiventhelabelof“moralturpitude’’bythemale