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1、formeranalysis.Thelastpartmakesconclusionofthewholeresearchandtheshortageoftheresearch.KEYWORDS:WeChat,Wemedia,brandcommunication,infant&momE-commerce,YuesaoAhua.萬方數(shù)據(jù)目錄第1章緒論............................................................................................................................
2、.................11.1研究背景及選題意義...............................................................................................................11.1.1研究背景.........................................................................................................................11.1.2選題意義...............
3、..........................................................................................................11.2研究目的以及研究方法............................................................................................................21.2.1研究目的...........................................................
4、..............................................................21.2.2研究方法.........................................................................................................................21.3文章框架圖...............................................................................................
5、.................................2第2章論文理論基礎.............................................................................................................................42.1品牌傳播理論.......................................................................................................................
6、....42.1.1品牌.................................................................................................................................42.1.2品牌傳播.........................................................................................................................52.1.3品牌社區(qū)...............
7、..........................................................................................................62.2整合營銷傳播理論....................................................................................................
