碧浪品牌微博營(yíng)銷策略-研究

碧浪品牌微博營(yíng)銷策略-研究

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時(shí)間:2019-03-03

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1、重慶工商大學(xué)碩士學(xué)位論文AbstractFromthesecondhalfof2010,microblogmarketinggothighdegreeofconcemfromthespring2011.Frommisperspective,itcanbesaidthat2011istheoutbreakyearofmicr0blogwhichisasarepresentativeofsocializationinmarketing.Manywell.kno、Ⅳncompanieshavebeguntorealizethebenemsof

2、microbloggingmarketin&whichleadsmoreandmoreente印risejoininthemicroblogmarketingactivities.OntheotherhaIld,onlyaf.eweme印risestogetagoodresultsfrommicrobloggingmarketing,whilemorecompalliesstiUinmeexplorato巧stagewhosemicroblogmarketinglevelsande金、ectivenessneedstobeimproVe

3、daIldstrengthen.Forf婦d鋤entalreasons,becausemallycompaniesdonothaveaclearunderstandingofthestatllsoftheovemllmarketingsystemintheente叩risemicroblogaJldoVerestimateorunderestimatemicroblogmarketing.Atthesametime,theente印risescannotaccuratelyunderstanditscharacteristicsa11d

4、natureofmemicroblogintheprocessofenterprisemicroblognmning,鋤dalso1ackofbasictheoretical印proachesa11dsuccessstorlesforreferenceinmicroblogmarketing,whichleadstotheente印risedonotworkoutrationalandemcientmarketingstrategyinlinewiththeiro、vnsituation.ArielisthemoStf-撇ousdome

5、Sticandintemationalbrand,andalsooneofthemostvaluablebraulds,、vhohastheinnov“onqualityandexcellencecustomerserviceandenjoyahighreputation,makingitsolonginadailychemicalindustryleadingposition.Intheoverseassocialmediam破etingbluste巧today,Arielonceagain1eadsthetrend.、Ⅳhileth

6、eotherdomestichomemanufacturershasnotyetbeenawareoftheimportanceofmicrobloginsocialmarketingorjustwaitandsee.Atthemeantime,Arielismefirsttoreachthesinamicroblogandestablishsocializationinnetworkandlaunchm詘etingactivities.Thisstudy甜emptstomakeaprofoulldanalysisofsinamicro

7、.blogma伙etingactivities,aimingatreflectingonMelsocialmediamarketingrealsituation.First,proposethemicroblogmarketingtheory.Second,explaintheconceptofmicroblogmarketing,andthena11alyzethemicroblogmarketingadVantages.Founh,raisethevalueofmicroblogmarketingandsummarizemicrob

8、logmarketingmethods,andfinallyexploremicroblogmarketingdeVelopmentprospects.AndthenprofoundanalVsisofth

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