資源描述：
《英語論文廣告英語的詞匯特點englishmorphologyinadvertising》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在應(yīng)用文檔-天天文庫。
1、EnglishMorphologyinAdvertising廣告英語的詞匯特點學(xué)生姓名：SEASON專業(yè)班級：英語0901學(xué)號：0904014104課程名稱：英語詞匯學(xué)任課教師：郭慧榮二〇一〇年十二月EnglishMorphologyinAdvertising廣告英語的詞匯特點Abstract:Advertisinglanguageisfascinatingandpersuasive.Theuseofthevocabularyhasitsuniquenovelty.ThispapersetEnglishadvertisingasa
2、nexampletohaveatentativediscussionofthecharacteristicsoftheuseofvocabulary.Keywords：English;advertisinglanguage;lexicalfeatures摘要:廣告語言引人入勝、說服力強。在詞匯方面的運用有其獨特、新穎之處。本文擬就廣告英語為例,對其詞匯運用方面的特點作一番初步的探討。關(guān)鍵詞：英語；廣告語言；詞匯特點1．IntroductionAsChinahassuccessfullyjoinedtheWTO,theworldec
3、onomygrowingtrendtowardsintegration.Everydaywearefullofadvertisingexposuretosociety.NotonlyistheChineseadvertising.,advertisinginvariouslanguages,especiallyEnglishadseverywhere.Adsintomillionsofhouseholds,toinfiltrateeveryaspectofpeople'slives.InEnglishadvertising,sho
4、ddy,dullmonotonyofcoursethereare,butinmanyingenious,innovative,anduniquesuperiorworks.Thishigh-qualityadvertisinginthelanguagewhohavegreatattentiontomakegreatefforts.Tolively,interestingresults.Isareadableliterarymasterpiece,thefightforcustomers,expandingtrade,openmar
5、kets,promotecompetitionplayedanimportantrole.AsanimportantpartofEnglishadvertisinglanguageofanad-adsinEnglish,inadditiontothegeneralcharacteristicsoftheEnglishlanguage,therearealsoitssignificantfeatures,andthisispreciselythecharacteristicsofsignificantperformanceinits
6、vocabulary.Thesmallestasalanguage,theuseofthemostbasicindependentunitofthearticleintheunderstandingofthewordplaysanimportantroleintheprocess.Whetherthereader,orthetranslatorisconcerned,thereisnoclearmeaning,itwouldnotgraspthemeaningofsentencesandarticles.Therefore,thi
7、sarticleintendstoadsinEnglishasanexample.Lexicalfeaturesforsomeoftheirpreliminarystudy.2.Body2.1Evaluativeadjectivesandadjectivescomparativeandsuperlative2.1.1UsuallyusestrongcolorscomplimentevaluativeadjectivesExtensiveuseofEnglishadvertisementsoftenstrongcolorscompl
8、imentevaluativeadjectivesinordertomakeadvertisingtheproductsordisseminationofinformationinthemindsofconsumersavaguebutbeauti
