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1、EnglishMorphologyinAdvertising廣告英語的詞匯特點學(xué)生姓名：SEASON專業(yè)班級：英語0901學(xué)號:0904014104課程名稱：英語詞匯學(xué)任課教師：郭慧榮二O—O年十二月EnglishMorphologyinAdvertising廣告英語的詞匯特點Abstract:Advertisinglanguageisfascinatingandpersuasive.Theuseofthevocabularyhasitsuniquenovelty.ThispapersetEnglishadvertisingasanexamplet
2、ohaveatentativediscussionofthecharacteristicsoftheuseofvocabulary.Keywords：English;advertisinglanguage;lexicalfeatures摘要:廣告語言引人入勝、說服力強。在詞匯方面的運用有其獨特、新穎之處。木文擬就廣告英語為例，對其詞匯運用方面的特點作一番初步的探討。關(guān)鍵詞：英語；廣告語言；詞匯特點1?IntroductionAsChinahassuccessfullyjoinedtheWTO,theworldeconomygrowingtrendt
3、owardsintegration.Everydaywearefullofadvertisingexposuretosociety.NotonlyistheChineseadvertising^advertisinginvariouslanguages,especiallyEnglishadseverywhere?Adsintomillionsofhouseholds,toinfiltrateeveryaspectofpeople'slives.InEnglishadvertising,shoddy,dullmonotonyofcoursether
4、eare,butinmanyingenious,innovative,anduniquesuperiorworks.Thishigh-qualityadvertisinginthelanguagewhohavegreatattentiontomakegreatefforts.Tolively,interestingresults.Isareadableliterarymasterpiece,thefightforcustomers,expandingtrade,openmarkets,promotecompetitionplayedanimport
5、antrole.AsanimportantpartofEnglishadvertisinglanguageofanad-adsinEnglish,inadditiontothegeneralcharacteristicsoftheEnglishlanguage,therearealsoitssignificantfeatures,andthisispreciselythecharacteristicsofsignificantperformanceinitsvocabulary.Thesmallestasalanguage,theuseofthem
6、ostbasicindependentunitofthearticleintheunderstandingofthewordplaysanimportantroleintheprocess.Whetherthereader,orthetranslatorisconcerned,thereisnoclearmeaning,itwouldnotgraspthemeaningofsentencesandarticles.Therefore,thisarticleintendstoadsinEnglishasanexample.Lexicalfeature
7、sforsomeoftheirpreliminarystudy.2.Body2AEvaluativeadjectivesandadjectivescomparativeandsuperlative2.1.1UsuallyusestrongcolorscomplimentevaluativeadjectivesExtensiveuseofEnglishadvertisementsoftenstrongcolorscomplimentevaluativeadjectivesinordertomakeadvertisingtheproductsordis
8、seminationofinformationinthemindsofconsumersavaguebutbeautifu
