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1、⑨碩士學位論文MASTER’STHESISAbstractSincemiero-bloghascomeintobeing，withitsuniqueinfluenceineveryaspeetofpeople’Slives，ithasbecomethemostfashionableandpopularnetworkplatform．Withitsdevelopment,micro—blogisnotjustwaysofinformationexchangeoraffectiveinteraction·Moreandmorecorporationsandorganizationsarerega
2、rdingmicro—blogasamarketingmethod．Thereforeithasbecomeoneofthemostfavorablemarketingmeans．Inchina，researchonmicro—blogmarketingjustbeginswithraretheoreticalresearch．Aunifiedunderstandingonthisissuehasnotbeenformed．MostarticlesfocuSOnnecessityofmicro—blogmarketingorspecificexamplesofmicro—blogmarket
3、ingplans，whicharejustpresentingseveralsuggestionsonthisissue．Therearelittlearticlesfocusedonthemarketanalysis，methodchoiceandplandesignofmicro—blogmarketingstrategy．Thisarticleisaimingatsearchingforastrategicchoiceofmicro．blogmarketingbasedonthetheoryofEconomics，ManagementScienceandCommunicationSci
4、ence．HopingthisresearchCandosomecontributiontothetheoreticallevelofmicro—blogmarketing，whichinreturnwouldguidethepracticebetter．Inaddition，itcanhelpUStoexploitmarketanduseresourcebetter,boostmarketattractionandcompetitiveness．Thus，corporation’svalueandconnotationisincreasedandwholecountry’Smicro—bl
5、ogmarketingproficiencypropelled．Theresearchandanalysisofthemicro—blogmarketingISconducivetomarketdevelopmentandresourceutilizationinourcountry．Thescientificuseofmicro—blogcanenhancethemarketattractivenessandcompetitivenessofthisnewmarketingtool，SOastopromoteitsmarketvalueandconnotation．Furmemore．it
6、willpromotetheoveralldevelopmentofChina’Smicro—blogmarketing．Thearticleconsistsofsixparts．Partoneisaboutresearchbackground，meaningandinnovation·Parttwoisaboutliteraturereview．Partthreeisaboutconnotation．cun-entsituationandSWOTanalysisofmicro—blogmarketing．Partfourisaboutproblemsinmicro’blogmarketin
7、ginperspectiveofcorporation，governmentandsociety．Partfiveisaboutdevelopmentcountermeasuresandsuggestions．Partsixisconclusion．Keywords：micro·_blog；micro··blogmarketing；strategy⑨碩士學位論文MASTER’STHESIS目錄中文摘要????
