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1、目錄第一章緒論..................................................................................................................11.1研究背景和意義..............................................................................................11.1.1研究背景...............................................................
2、..................................11.1.2研究意義.................................................................................................11.2研究思路與論文框架......................................................................................21.2.1研究思路.................................................
3、................................................21.2.2論文框架.................................................................................................21.3本文的主要?jiǎng)?chuàng)新點(diǎn)..........................................................................................3第二章國(guó)內(nèi)外相關(guān)研究綜述.............................
4、.........................................................42.1網(wǎng)貸市場(chǎng)商業(yè)模式基本理論..........................................................................42.1.1網(wǎng)貸（P2P）的定義及起源..................................................................42.1.2商業(yè)模式的定義......................................................
5、...............................42.1.3商業(yè)模式與運(yùn)營(yíng)模式.............................................................................52.1.4商業(yè)模式研究框架.................................................................................52.2國(guó)外網(wǎng)貸市場(chǎng)商業(yè)模式相關(guān)研究...............................................................
6、...82.3國(guó)內(nèi)網(wǎng)貸市場(chǎng)商業(yè)模式相關(guān)研究..................................................................82.4本章小結(jié)........................................................................................................10第三章國(guó)內(nèi)外網(wǎng)貸（P2P）市場(chǎng)發(fā)展概況.............................................................123.1國(guó)外網(wǎng)貸市場(chǎng)發(fā)展情況介紹.
7、.......................................................................123.1.1市場(chǎng)概況...............................................................................................123.1.2市場(chǎng)監(jiān)管..................
