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《Are you Adapting to the Digital Boom - Kantar Retail Oct13.pdf》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、FOODFORTHOUGHTbyOct’13-ASPACeditionDIGITALBOOMINASPACAREYOUADAPTING?AREVOLUTIONINTHEMAKINGThestorehasalwaysbeenthecenterofretailing.Itisthehubofallactivityfromsupplychaintooperationstothe“momentoftruth.”Marketinghaspredominantlyexistedoutsidethestoretodrivetraffic,wit
2、hsalesgrowthdrivenbysquarefootageexpansion.Today,thatparadigmnolongerholdstrue.Digitalinteractionhasfundamentallydisruptedtherelationshipbetweentheshopperandtheretailer,withmoreandmorefrequenttouchpointsoutsideofthefourwallsofthestore.Foranindustrythatbuildsandcontrol
3、sthebrandinthebox,digitalconnectionshavetransformedretailing—yetfewhavenoticed.Thedigitalimpactisofteninvisiblewhenoperatorsarerelentlesslyandnarrowlyfocusedonstoreshelvesandaisles.Thefutureishere.Embracingtherevolutioniscriticaltosustainablegrowth.Theshopperhasgonedi
4、gitalandtheindustrymustfollow.Theomni-shopperisincontrolandisexponentiallymorecomplexthanthecustomerwethinkweknowsowell;thisshopperleveragestouchpointsanddevicestosimplifyshoppingandsavemoneyANDtime.Betterunderstandingoftheomni-shopperisthekeytopavingtheroadtosuccess.
5、Arevolutionrequiresacompletetransformationofthebusinessmodel—frommarketingtofinancetooperations.Yetretailersandsuppliersarebuiltforanerapast.ASPAC,WORLD’S#1ECOMMERCEMARKET,SURPASSINGNORTHAMERICAIndependentmarketresearchfirmeMarketerreleasedastudyinJunethisyearclaiming
6、thatbusiness-to-consumer(B2C)eCommercewillincreaseby17percentgloballyin2013,withworldwidesalesexpectedtoreach$1.2trillion,andthatthiscontinuousgrowthwillbestronglyledbyAsia-Pacific.Thisyearalone,B2CeCommercesalesinAsia-Pacificareexpectedtogrow23%,withsalesinChinaandIn
7、donesiagrowingparticularlyfast,up65%and71%,respectively.Thetotalsalesintheregionwillreachover$433billion—ormorethanone-thirdofallglobalB2CeCommercesales.ThissteepgrowthwillmakeofAsia-Pacifictheworld'sNo.1marketforB2CeCommercesales,surpassingNorthAmerica.E-commerceishe
8、adingEast.B2CEcommerceSalesShareWorldwide,byRegion,2011-2016Andtonobody’ssurprise,internetusersinAsiaPacificcontinuetogrowat
