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1、AStudyofPrinciplesandStrategiesForTranslationofForeignBrandNamesFromthePerspectiveofFunctionalEquivalenceSuBinjieSupervisor：TanWeiguoAThesisSubmiuedtoForeignLanguagesCollegeShanghaiNormalUniversityInPartialFulfillmentoftheRequirementsFortheDegreeofMasterofArtsInForeignLingui
2、stics&AppliedLinguisticsMay2013功能對等視角下外國品牌翻譯原則與策略研究蘇彬潔導(dǎo)師：譚衛(wèi)國上海師范大學(xué)外國語學(xué)院文學(xué)碩士學(xué)位論文2013年5月AbstractSincethereformandopeninguptotheoutsideworld，Chinahasbeendevelopingveryfastandbecomingthelargestmarket．ForeigncompaniesandforeignproductshavebeenenteringChina．Advertisementsofvarious
3、foreigncommoditiesarealwaysattractingourattention．Andforeignbrandsareubiquitous，dazzlingoureyes．Againstthisbackground，itisimperativetomakeastudyofforeignbrandnamesandtheirtranslation．Thisthesis，、)I，imfunctionalequivalenceasitstheoreticalguide，suggestsandproveseffectiveprinci
4、plesandstrategiesforsuccessfultranslationofforeignbrandnames．First,thethesisbrieflystatesthebackgroundofthestudy,introducesEnglishbrandnames，mentionsthesignificance，methodsandstructureofthethesis，beforeitreviewsrelevantliterature，includingstudiesontranslationofforeignbrandna
5、mesinChinaandNida’Sfunctionalequivalence．Next，theauthordiscussesvariousotherfactorsworthcontemplatingintheprocessoftranslationofforeignbrandnamesintoChinese．Then，guidedbyNida’Sfunctionalequivalenceandconsideringthecharacteristicsandfunctionsofforeignbrandnames，theauthorpropo
6、sesandillustratesthe‘'three·beauty'’principleandthatofbrevity,readability,andassociability．Immediatelyafterwards，theauthorsuggestsandverifiesfourstrategiesfortranslationofforeignbrandnames，namely,transliteration,literaltranslation,liberaltranslationandflexibletranslation．Fin
7、ally,thethesismakesintegratedanalysisofwelltranslatedbrandnamesandpoorlyrenderedonesSOastofurtherprovethesuggestedprinciplesandstrategiesundertheguidanceoffunctionalequivalence．Thisthesisisintendedtoenlightentranslatorsofforeignbrandnamesandespeciallytoimprovetheirtranslatio
8、nofthem．Keywords：foreignbrandnametranslation；functionalequivalence；translat
