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1、功能對等視角下外國品牌翻譯原則與策略研究蘇彬潔導(dǎo)師：譚衛(wèi)國上海師范大學(xué)外國語學(xué)院文學(xué)碩士學(xué)位論文2013年5月AbstractSincethereformandopeninguptotheoutsideworld，Chinahasbeendevelopingveryfastandbecomingthelargestmarket．ForeigncompaniesandforeignproductshavebeenenteringChina．Advertisementsofvariousforeigncommoditiesare
2、alwaysattractingourattention．Andforeignbrandsareubiquitous，dazzlingoureyes．Againstthisbackground，itisimperativetomakeastudyofforeignbrandnamesandtheirtranslation．Thisthesis，、)I，imfunctionalequivalenceasitstheoreticalguide，suggestsandproveseffectiveprinciplesandstra
3、tegiesforsuccessfultranslationofforeignbrandnames．First,thethesisbrieflystatesthebackgroundofthestudy,introducesEnglishbrandnames，mentionsthesignificance，methodsandstructureofthethesis，beforeitreviewsrelevantliterature，includingstudiesontranslationofforeignbrandnam
4、esinChinaandNida’Sfunctionalequivalence．Next，theauthordiscussesvariousotherfactorsworthcontemplatingintheprocessoftranslationofforeignbrandnamesintoChinese．Then，guidedbyNida’Sfunctionalequivalenceandconsideringthecharacteristicsandfunctionsofforeignbrandnames，theau
5、thorproposesandillustratesthe‘'three·beauty'’principleandthatofbrevity,readability,andassociability．Immediatelyafterwards，theauthorsuggestsandverifiesfourstrategiesfortranslationofforeignbrandnames，namely,transliteration,literaltranslation,liberaltranslationandflex
6、ibletranslation．Finally,thethesismakesintegratedanalysisofwelltranslatedbrandnamesandpoorlyrenderedonesSOastofurtherprovethesuggestedprinciplesandstrategiesundertheguidanceoffunctionalequivalence．Thisthesisisintendedtoenlightentranslatorsofforeignbrandnamesandespec
7、iallytoimprovetheirtranslationofthem．Keywords：foreignbrandnametranslation；functionalequivalence；translationprinciples；translationstrategies摘要改革開放以來，中國經(jīng)濟(jì)迅猛發(fā)展。外國公司爭相進(jìn)入中國尋求發(fā)展，大量的國外商品進(jìn)入中國市場。廣告中的外國商品吸引著我們的眼球，鋪天蓋地的外國品牌使我們眼花繚亂。在此背景下，研究外國品牌名稱及其翻譯顯得尤為重要。本文試圖將功能對等看作是外國品牌名稱翻譯
8、的指導(dǎo)原則，提出并論證成功翻譯外‘．國品牌名稱有效的原則及策略。本文首先簡述了研究背景及外國品牌名稱，提出了研究意義、方法并介紹了文章結(jié)構(gòu)。文章還進(jìn)行了文獻(xiàn)綜述，其中包括國內(nèi)外國品牌名稱翻譯研究及奈達(dá)的功能對等理論研究。接著，以奈達(dá)的功能對等及外國品牌名稱翻譯中需要考慮因素為指導(dǎo)，作者提出
