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1、上海交通大學(xué)碩士學(xué)位論文高端酒產(chǎn)品轉(zhuǎn)售價(jià)格維持問題研究THERESEARCHONRESALEPRICEMAINTENANCEOFLUXURIOUSALCOHOLICDRINKS院系凱原法學(xué)院專業(yè)經(jīng)濟(jì)法學(xué)姓名龔煥指導(dǎo)教師王先林教授完成日期2013年11月30日萬方數(shù)據(jù)萬方數(shù)據(jù)萬方數(shù)據(jù)摘要高端酒產(chǎn)品轉(zhuǎn)售價(jià)格維持問題研究摘要轉(zhuǎn)售價(jià)格維持特指上游企業(yè)限定下游企業(yè)銷售的產(chǎn)品的價(jià)格并對(duì)該價(jià)格保留控制權(quán)的合約安排。然而，由于行業(yè)之間復(fù)雜的差異，使反壟斷執(zhí)法機(jī)構(gòu)針對(duì)對(duì)高端酒產(chǎn)品行業(yè)的執(zhí)法實(shí)踐產(chǎn)生困擾。通過分析高端酒產(chǎn)品的商業(yè)模式，轉(zhuǎn)售價(jià)格維持對(duì)該行業(yè)的競爭秩序、社會(huì)福利、經(jīng)濟(jì)效率都未產(chǎn)生不利的影響
2、。同時(shí)，由于我國市場機(jī)制的不到位，規(guī)制轉(zhuǎn)售價(jià)格維持的行為時(shí)，應(yīng)當(dāng)秉承正確的法律理念，尊重契約自由，減少民粹主義觀點(diǎn)對(duì)反壟斷法適用的影響，更多的促進(jìn)轉(zhuǎn)售價(jià)格維持有利的效應(yīng)。出臺(tái)相關(guān)的反壟斷法指南，建立切實(shí)有效的豁免制度，有助于更加細(xì)致、有效的解決轉(zhuǎn)售價(jià)格維持問題。關(guān)鍵詞轉(zhuǎn)售價(jià)格維持，商業(yè)模式，法律理念，豁免制度III萬方數(shù)據(jù)上海交通大學(xué)法學(xué)碩士論文THERESEARCHONRESALEPRICEMAINTENANCEOFLUXURIOUSALCOHOLICDRINKSABSTRACTResalepricemaintenance(RPM)specificallyreferstoacon
3、tractualarrangementofpricecontrolfromupstreamentitiestodownstreamentities.However,duetothecomplicateddifferencesbetweenindustriesitconfusestheanti-monopolyenforcementpracticesintheluxuriousalcoholicdrinksindustry.Therefore,thisdissertationanalyzestheluxuriousalcoholicdrinksdistributionmodelsan
4、dconcludedthatRPMdonothaveadverseinfluenceonthecompetitionorder,socialwelfareandeconomicefficiency.Meanwhiletherightlegalidea,freedomofcontract,shallbeadheredundertheincompletemarketmechanism.becauseoftheincompletemarketmechanism,reducingtheinfluenceofpopulistideaonanti-monopolylawapplication.
5、Themeasuresincludingrelevantanti-monopolyguidelines,effectiveexemptionsystemishelpfulforanti-monopolylawenforcementagencytosolveRMPproblem.KEYWORDSresalepricemaintenance，distributionmodels，legalidea，exemptionsystemIV萬方數(shù)據(jù)目錄目錄導(dǎo)論....................................................................
6、..........................................................1第一章自由的競爭：品牌內(nèi)和品牌間的競爭..........................................................3第一節(jié)高端酒產(chǎn)品轉(zhuǎn)售價(jià)格維持的經(jīng)銷模式................................................3一、五糧液模式..................................................................................
7、..........3二、Hennessy模式.......................................................................................4三、Camus模式.............................................................................................5四、融資銷售模式..............
