服務(wù)質(zhì)量:對(duì)馬來(lái)西亞豪華飯店的研究【外文翻譯】

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1、標(biāo)題:ServiceQuality:AStudyoftheLuxuryHotelsinMalaysia原文:During1997until2002,theMalaysianeconomyexperiencedslowergrowthascomparedtopreviousyears.ThiswasduetoglobaleventssuchastheSeptember11attacks,globaleconomiesslowdown,theBalibombings,theSevereAcuteRespiratorySyndrome(SARS),andbi

2、rdflu.AllthishadcausedasignificantimpactonthetravelandtourismindustryinMalaysia.Thenumbersofinboundandoutboundtouristshavebeendecreasingduetoanavoidanceoftravel.TourismarrivalstoMalaysiadroppedfrom13.29millionin2002to10.58millionin2003(fellby20.4%).Howeverthisdecreasewasnotasser

3、iousasthosethatwereexperiencedbysomeofMalaysia’sneighboringcountrieslikeSingaporeandIndonesia.ThiswasperhapsduetotheaggressivepromotionalactivitiesbytheMalaysiaTourismPromotionBoard(TourismMalaysia).TourismMalaysia’saggressivepromotionsandtheeconomicreliefpackageextendedbythegov

4、ernmenttotheplayersinthetravelindustryenabledtheindustrytorecoverquitewell.ThepromotionaleffortsofTourismMalaysiaaswellasMalaysia’sincreasinglystrongreputationasacenterforinternationalevents,forexampletheOICConference,theF1GrandPrix,etc.,boostedthesloweconomyandensurethatthebala

5、nceoftourismpaymentsstillremainpositive.Furthermore,duetoBankNegaraMalaysia’spolicyonkeepingtheUS$pegforthepastfewyears,therelativelyweakerMalaysiancurrencyhasbecomeapositivefactorforinboundtourism,whilemakingoutboundtourismmoreexpensive.Atthesametime,domestictourismhasbeenstead

6、ilyincreasingovertheperiod,rising11%in2002to22.2milliontrips.ThisisbecauseTourismMalaysiabycarryingoutprogrammessuchasCuti-cutiMalaysiathatareaimedatencouragingdomestictravelhasundoubtedlycontributedtotheincrease(MalaysiaTourismPromotionBoard,2004).However,thehospitalityindustry

7、thatwasstillexperiencingsevereoversupplyandoccupancyrateshavebeenseverelyaffectedbytheSARSandbirdflucrisis.Industrysalesgrewin2002butexperiencedadrasticdecreasein2003.Theindustrywashighlycompetitiveespeciallywiththeopeningofmorehotels.Thenumberofhotelssupplyhasincreased5.7%andth

8、enumberofhotelroomssupplyhasincreased4.4%fromye

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