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1、國(guó)際贊助組織和贊助中介組織(ISC)Sponsorshipisapartnershipbetweenacorporationandarights-holderorproperty(eg,sportsevent、entertainmentevent,athlete/celebrity/musician、endorsement,productplacementandbrandintegration，intelevisionormovie,namingrightsforbuildings，promotion,etc.).在一
2、個(gè)公司和權(quán)利持有者或者像體育賽事，娛樂(lè)賽事，運(yùn)動(dòng)員/名人/音樂(lè)家，找明星代言，產(chǎn)品布局和品牌整合，在電視或電影(如體育，建筑物命名和推廣權(quán)，等。)性質(zhì)事件之間，贊助是一種合作關(guān)系。Sponsorshaveuniqueissuesandintereststhatcanbemanagedandimprovedbyanorganizationcomprisedofexecutivesthatnetworkandcollaborateonresearch,marketingstrategies,theidentificatio
3、nofopportunitiestoimprovetheeffectivenessofsponsorshipprogrammingaswellasthecorporateorganizationalstructurethatsupportstheinvestment.贊助簡(jiǎn)有獨(dú)特的問(wèn)題和興趣，這可以通過(guò)一個(gè)組織的行政者被管理和改善，網(wǎng)絡(luò)和合作研究，營(yíng)銷策略，尋找投資機(jī)會(huì)，提高合作項(xiàng)目效率以及合作組織結(jié)構(gòu)都支持著投資。TheISCistheworld'sfirstglobaltradeassociationreprese
4、ntingcorporatesponsors.MembershipissubjecttotheapprovaloftheISCmanagement.ISC是世界上第一個(gè)全球性貿(mào)易協(xié)會(huì)，代表贊助商。會(huì)員須遵守的ISC管理批準(zhǔn)。"Asthefirsttradeorganizationcreatedforcorporatesponsors,theISCprovidesamuchneededplatformforcollaborationonimprovingsponsorshipeffectivenessthroughthe
5、recognitionandleadershipofcommonindustryissuesaswellastheeducationandservicingofsponsorneeds.11TerryMarks,formerPres.Coca-ColaEnterprisesMember,ISCBoardofAdvisors.“作為首個(gè)為企業(yè)贊助商建立的貿(mào)易組織，ISC對(duì)一般行業(yè)問(wèn)題的認(rèn)證和領(lǐng)導(dǎo)力，以及教育和對(duì)贊助的需要進(jìn)行的修改在提高贊助有效性上提供了一個(gè)很大的平臺(tái)”特里馬克，前任主席、可口可樂(lè)企業(yè)成員、ISC董事會(huì)的
6、顧問(wèn)說(shuō)。IndevelopingtheISC,theassociationmodelwasdeeplyevaluatedanditwasdeterminedthattoprovidethemostimpacttoitscustomers,theorganizationneededtobeamixtureoffor-profit(ISC)andnon-profit(ISCFoundation).Manynon-profitassociationsaredriventodevelopfor-profitdivisionst
7、obeabletosurviveinthecompetitiveenvironment.在ISC的發(fā)展過(guò)程屮，該協(xié)會(huì)模式被給予很高的評(píng)價(jià)，它被確定為向客戶提供最大的影響，這個(gè)組織是一個(gè)營(yíng)利性(1SC)和非利潤(rùn)(1SC的基金會(huì))的混合組織。許多非營(yíng)利組織被迫發(fā)展?fàn)I利性部門，以便能夠在競(jìng)爭(zhēng)激烈的環(huán)境中生存。Mostoftheworldslargestandmostrecognizablecorporationsaresponsors.MembershipintheISCissubjecttotheapprovalbyISC
8、management.AsmembersoftheISC,sponsorsandtheirexecutiveswillbeengagedwiththeprincipaltradeassociationforsponsors?TheISCistakingaleadershippositioninthelogistical,techn
