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1、陜西省蘋果產(chǎn)業(yè)的發(fā)展現(xiàn)狀、問題及對(duì)策分析摘要陜西省蘋果產(chǎn)業(yè)帶已經(jīng)建設(shè)多年，達(dá)到了一定的規(guī)模和水平，具有了一定的發(fā)展優(yōu)勢(shì)。然而，從總體上看，陜西蘋果產(chǎn)業(yè)帶建設(shè)還存在很多問題：蘋果生產(chǎn)的區(qū)域結(jié)構(gòu)不合理,早、中、晚熟蘋果種植區(qū)域不合理，增加了銷售的壓力；科技投入不夠，優(yōu)質(zhì)率較低；投資的力度以及蘋果產(chǎn)業(yè)相應(yīng)的技術(shù)人員不足；農(nóng)產(chǎn)品流通體制滯后，銷售困難；信息閉塞，果農(nóng)還是以等客上門為主；營(yíng)銷理念落后，市場(chǎng)開發(fā)力度不足；產(chǎn)品深加工不夠，不能形成規(guī)模。對(duì)此,應(yīng)采取的對(duì)策有：一是合理布局，充分利用自然條件優(yōu)勢(shì)。二是加大科技投入，提高蘋果的優(yōu)質(zhì)率。三是深化改革，
2、創(chuàng)新農(nóng)產(chǎn)品流通體制。四是轉(zhuǎn)變營(yíng)銷理念，科學(xué)學(xué)制定營(yíng)銷戰(zhàn)略。五是延伸蘋果生產(chǎn)產(chǎn)業(yè)鏈，提高產(chǎn)品附加值。六是提供政策支持，促進(jìn)蘋果產(chǎn)業(yè)健康發(fā)展。關(guān)鍵詞：陜西；蘋果產(chǎn)業(yè)；優(yōu)勢(shì)；問題；對(duì)策AbstractShaanxiAppleindustrialbelthasbeenbuildingforyears,havereachedacertainscaleandlevel,withacertaindegreeofdevelopment.However,ingeneral,withtheconstructionofShaanxiappleindustrystil
3、lhasmanyproblems:theunreasonablestructureofappleproductionarea,early,lateripeningappleplantingareaisnotreasonable,increasesalespressure;scienceandtechnologyinvestmentisnotenough,thequalityislow;investmentandtechnicalpersonnelofappleindustryinthecorrespondingproblem;thecircul
4、ationsystemofagriculturalproductssalesdifficulties;lag,lackofinformation,orto"farmers;marketingideabehind,lackofmarketdevelopmentefforts;deepprocessingofproductsisnotenough,cannotformscale.Inthisregard,measuresshouldbetakenthe:Areasonablelayout,makefulluseofthenaturaladvanta
5、ges.Thetwoistoincreaseinvestmentinscienceandtechnology,improvethequalityoftherateofapple.Thethreeistodeepenreform,innovationofagriculturalproductscirculationsystem.Fouristochangethemarketingidea,scientificdevelopmentofmarketingstrategy.Thefiveisanextensionofappleproductionin
6、theindustrialchain,improvevalue-addedproducts.Thesixistoprovidepolicysupportandpromotethehealthydevelopmentofappleindustry.Keywords:Shannxi;apple;industry;advantage;problem;countermeasures目錄TOCo"1-2"hzuHYPERLINKl"_Toc9744"摘要IHYPERLINKl"_Toc27385"AbstractIIHYPERLINKl"_
7、Toc128"目錄IIIHYPERLINKl"_Toc5590"一、陜西蘋果生產(chǎn)現(xiàn)狀1HYPERLINKl"_Toc3069"（一）陜西蘋果產(chǎn)業(yè)的空間分布1HYPERLINKl"_Toc8001"（二）陜西蘋果產(chǎn)業(yè)的發(fā)展水平1HYPERLINKl"_Toc31680"二、陜西蘋果產(chǎn)業(yè)發(fā)展中存?zhèn)€在主要問題4HYPERLINKl"_Toc32018"（一）蘋果生產(chǎn)的區(qū)域結(jié)構(gòu)不合理4HYPERLINKl"_Toc26523"（二）陜西蘋果品種結(jié)構(gòu)不合理4HYPERLINKl"_Toc946"（三）科技投入不夠，蘋果優(yōu)質(zhì)率低5HYPERL
8、INKl"_Toc26316"（四）農(nóng)產(chǎn)品流通體制滯后，銷售困難5HYPERLINKl"_Toc30734"（五）營(yíng)銷理念落后，市場(chǎng)開發(fā)力度不足6
