體驗(yàn)unit_3__book_3

體驗(yàn)unit_3__book_3

ID:38778205

大小:114.00 KB

頁數(shù):12頁

時間:2019-06-19

體驗(yàn)unit_3__book_3_第1頁
體驗(yàn)unit_3__book_3_第2頁
體驗(yàn)unit_3__book_3_第3頁
體驗(yàn)unit_3__book_3_第4頁
體驗(yàn)unit_3__book_3_第5頁
資源描述:

《體驗(yàn)unit_3__book_3》由會員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在教育資源-天天文庫。

1、Unit3FamousBrandNamesPassageA:BathtubBattleshipsfromIvorydaleTeachingsteps:Lead-inactivity10’Backgroundinformation5’Textanalysis40’Languagepoints10’Summaryofthetext10’Exercises13’Assignment2’I.Lead-inactivityLead-inquestions1)Whatisabathtubbattleshipasreferredtointhispas

2、sage?2)WhyisIvorySoapsopopularamongAmericans?3)HowdidProctor&GamblesucceedinpromotingIvorySoap?(ShowsomepicturestoillustrateP&Gproducts)II.BackgroundInformation1.IntroductiontoProctorandGambleProctorandGamblewasfoundedbyWilliamProctorandJamesGamblein1837.ProctorwasanEngl

3、ishmigrantandcandlemaker,GamblewasasoapmakerfromIreland.Atthebeginning,theProcterandGamblesoapmakingmethodwasnotmuchdifferentfromwhatwomenalreadydidintheirhomes.ButtheCivilWarbeganin1861,andthegovernmentbeganorderinglotsofsoapforitssoldiers.ThisincreasedPorctorandGamble’

4、sbusinessbyagreatdeal.Anewsoapmakingtechniquewasdiscoveredinthe1870swhenamachinewasleftonduringthelunchtime.Itmadebubblesinthesoap,sothesoapfloated.ThenewsoapwascalledIvory.Thefirstbarwassoldin1879.ProctorandGambleisnowaleadinginternationalmanufacturerofhouseholdproducts

5、.Itmarketsover250brandstonearlyfivebillionconsumersinover140countries.ThesebrandsincludeTide,Crest,Pantene,Always,Pringles,Pampers,Olay,Folgers.CoverGirl,Downy,Dawn,Bounty,andCharmin.2.SoapOperaThisisaveryvividnamefor“肥皂劇”.ItmainlyreferstothebroadcastingsandTVserialswhic

6、hareaboutfamilyaffairs.Inthe1930’s,somedetergentcompaniessponsoredtheradioserials.Inthiswaythiskindofserialswereknownas“soapopera”Besides“soapopera”,thereareSitcom--Situation8Comedy(情景喜?。┖虳rama(情節(jié)系列?。㊣II.TextanalysisOutlineofthetext:PartI(1-3):BathtubBattleship–IvorySoap

7、PartII(4、5):BriefintroductiontoP&GPartIII(6、7):CommentsonIvorySoapSomequestionsforgroupdiscussion.Thewholepassagecanbedividedintotwoparts.Dividethewholeclassintotwogroups,eachgroupdealingwithonepart.Thenaskonerepresentativeofeachgrouptoanswerthequestions.1)Whydoestheauth

8、orsaythat“withabarofIvorySoapinyourhand,youareholdingachunkofAmericanhistory”?—TheintroductionofIvorySo

當(dāng)前文檔最多預(yù)覽五頁,下載文檔查看全文

此文檔下載收益歸作者所有

當(dāng)前文檔最多預(yù)覽五頁,下載文檔查看全文
溫馨提示:
1. 部分包含數(shù)學(xué)公式或PPT動畫的文件,查看預(yù)覽時可能會顯示錯亂或異常,文件下載后無此問題,請放心下載。
2. 本文檔由用戶上傳,版權(quán)歸屬用戶,天天文庫負(fù)責(zé)整理代發(fā)布。如果您對本文檔版權(quán)有爭議請及時聯(lián)系客服。
3. 下載前請仔細(xì)閱讀文檔內(nèi)容,確認(rèn)文檔內(nèi)容符合您的需求后進(jìn)行下載,若出現(xiàn)內(nèi)容與標(biāo)題不符可向本站投訴處理。
4. 下載文檔時可能由于網(wǎng)絡(luò)波動等原因無法下載或下載錯誤,付費(fèi)完成后未能成功下載的用戶請聯(lián)系客服處理。