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1、PhDPROJECTSPECIFICATIONYear2013-2016Studentname:XXXContacttelephonenumber:XXXProjectTitleassubmitted:SmartMobilityProfilingandGamificationBackgroundandMotivationInmanycountries,theproportionofurbanpopulationhasincreasedinrecentdecades.Forinstance,China’stotalurbanpopulationiscurrentlyjustover
2、ahalfofitstotalpopulation,risingfrom26%in1990.Thismirrorsatrendinmostotherdevelopedcountries.Urbanization[1],regardedasastrategyforacceleratingdevelopmentbysomecitygovernors,hasalsoresultedinmanychallengestourbanpublicservices.Oneofthemainurbanpublicservicesistransportation,whichisinpartgover
3、nedbystrategictransportpoliciesintermsofbothsustainability(CO2,airpollution)andcompetitiveness(congestion)andbyincentives(e.g.,cheaperoff-peakprivatetransporttravel).Akeychallengetoallmajorcitiesishowtoconfiguretraveldemandmanagement(TDM),oftenreferredtoasmobilitymanagementpoliciesandincentiv
4、estoreducecongestion,accidentsandpollution.Smartertransportationprofilingbothatanindividualleveltoinformtheindividualandata(spatial-temporal)group/publicleveltoinformauthorities,canleadtobeneficialshiftsinmobilitytohelpaddressthesechallenges.TDMincludesanypolicytoencouragebetterwaystousetrans
5、portresource,forinstancebyofferingpeopleincentivestoreducetheircaruse.TheuseofGamificationisinvestigatedtosetincentivesandimprovetheengagementoftarget-specificappusers[2].Gamificationistheuseofgametheoryandgamedesigntechniquesinnon-gamecontexts,inthiscaseinurbantravel,inordertoencouragepeople
6、toadopt,ortoinfluencehowtheyusetransportation.Anexampleofanurbantravelgameconsistoftravelersbeingawardeddifferentlevelsofpointsforuseofdifferenttravelmodes.PROJECT(RESEARCH)AIMSThemainobjectiveofthisprojectistousebothsmartmobilityprofilingandgamificationofurbantraveltoresearchanddevelop(R&D)b
7、ettermodelsofindividualandaggregatedurbanmobilityinordertobetterunderstandandaidshiftsinmobilitytomeetstrategicTDMgoals.InordertoachievethisoverallR&Dobjective,threespecificsub-objectivesandmethodsareplanned:First,toR&Dtwoappstoacquiremobilit
