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《寵物養(yǎng)護與美容第十章寵物市場與寵物美容店、寵物診所、寵物醫(yī)院的經(jīng)營管理A》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、TheWorldofMarketingtoPetsRosenthal2006Petsasthe“otherchildren”formanyownersWe’retreatingdogs&catslikechildrenThehumanismakingthepurchasedecisionDogshavegonefromtheoutsidedoghousetosleepinginthebasementtothemainhousetothemasterbedroomPetsbecomethenewAmericanchildren,spoiledlikethekidsLatermarriage-a
2、gecouplestryingoutapetasatestforchildrenMainstreampublicationslikeGQ&TimeOutdevotingstories&columnstopets&petproductsBoomersnowbuyingpetsthankstoproductsliketimer-drivenfeeding&waterdevicesFillthevoidoftheemptynestRosenthal2006PetPassion$40Billionindustryisgrowing($17billionin1994)$20billionontoysf
3、orhumans,$24billiononcandyforhumans$13billiononpetfood$5billiononpet-relatedproducts$10billiononpet-relatedservicesincludingvets65Millionpet-owninghouseholds(62%)56%in1988MorepetsthanpeopleintheU.S.(350mvs.378m)43milliondogowners,34millioncatownersEspeciallywithkids5-1940%ofhomeshavemorethan1petSpe
4、nt$350/yr.onpetsin1998Babyboomerswhoareemptynest;youngprofessionalswhoaredelayingfamilies.Rosenthal2006PetPassion40-100%ofrespondents*Gavetheirpetaholidaypresent–100%Includetheirpetinholidaycelebrations–97%Considertheirpet“smart”oragenius–75%Celebrateapet’sbirthday–63%Taketimeofftocareforasickpet–5
5、3%Preparespecialmealsforapet–52%Moreattachedtotheirpetsthanatleast1otherhuman–52%Taketheirpettowork–44%Displayapet’sphotographatwork–43%*1999surveyof1100petownersbyAmericanAnimalHospitalAssn.Rosenthal2006HealthBenefitsofPetOwnershipHelpslowerbloodpressureHelpsreducestressHelpspreventheartdiseaseHel
6、pslowerhealthcarecostsHelpsfightdepressionRosenthal2006PetIndustrySuper-premiumpetfoodsbyIamsin1976Eukanubabrand&ScienceDietCo.70brandstodayledbyRalston-PurinaPetsuperstores–PetSmartin1987MatchedincreaseinconsumerpetpurchasesSuperstores&discounters–50%ofsalesRosenthal2006PetRetail2003HolidaySalesMa
7、kepetgiftsamajorpartofholidaymarketingplanNearly90%ofpetownerswillbuygiftsfortheir4-leggedfriends(NationalTaubmanCentersSurvey)10%ofpetownerswillspendupto$50ontheirpetsfortheholidays40%plantospend$100thisye
