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1、Chapter1:GlobalizationWHATISGLOBALIZATION?Globalizationreferstotheshifttowardsamoreintegratedandinterdependentworldeconomy.TheGlobalizationofMarketsTheGlobalizationofProductionChapter1:GlobalizationTHEEMERGENCEOFGLOBALINSTITUTIONSGlobalinstitutions:helpmanage,
2、regulate,andpolicetheglobalmarketplacepromotetheestablishmentofmultinationaltreatiestogoverntheglobalbusinesssystemChapter1:GlobalizationDRIVERSOFGLOBALIZATIONTwomacrofactorsunderliethetrendtowardgreaterglobalization:DecliningTradeandInvestmentBarriersTheRoleo
3、fTechnologicalChangeChapter1:GlobalizationTHECHANGINGDEMOGRAPHICSOFTHEGLOBALECONOMYInthe1960s:TheU.S.dominatedtheworldeconomyandtheworldtradepictureU.S.multinationalsdominatedtheinternationalbusinesssceneAbouthalftheworld–thecentrallyplannedeconomiesofthecommu
4、nistworld–wasofflimitstoWesterninternationalbusinessChapter1:GlobalizationTheChangingWorldOutputandWorldTradePictureTheChangingForeignDirectInvestmentPictureTheChangingNatureoftheMultinationalEnterpriseTheChangingWorldOrderTheGlobalEconomyofthe21stCenturyChapt
5、er1:GlobalizationMANAGINGINTHEGLOBALMARKETPLACEManaginganinternationalbusiness(anyfirmthatengagesininternationaltradeorinvestment)isdifferentfrommanagingadomesticbusinessbecause:CountriesdifferManagersfaceagreaterandmorecomplexrangeofproblemsInternationalcompa
6、niesmustworkwithinthelimitsimposedbygovernmentalinterventionandtheglobaltradingsystemInternationaltransactionsrequireconvertingfundsandbeingsusceptibletoexchangeratechangesChapter2:NationalDifferences inPoliticalEconomyPOLITICALSYSTEMSApoliticalsystemisthesyst
7、emofgovernmentinanationPoliticalsystemscanbeassessedaccordingto:thedegreetowhichtheyemphasizecollectivismasopposedtoindividualismthedegreetowhichtheyaredemocraticortotalitarianChapter2:NationalDifferences inPoliticalEconomyECONOMICSYSTEMSAfreemarketsystemislik
8、elyincountrieswhereindividualgoalsaregivenprimacyovercollectivegoalsState-ownedenterprisesandrestrictedmarketsarecommonincountrieswherecollectivegoalsaredominantChapter2:NationalDi
