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1、JournalofBusinessEthics(2007)76:451461óSpringer2007DOI10.1007/s10551-006-9302-3MerckandVioxx:AnExaminationofanEthicalDecision-MakingModelErinCavusgilABSTRACT.Marketingresearchershaveproposedbehaviorhavebeenattemptedinrecentyears.Fromvariousconceptualmodelsofethicaldecision-mak
2、ingtotheacademicperspective,severalethicaldecision-betterclarifythestepsinthedecision-makingprocess.makingmodelshavebeenputforth(Ferrelletal.,However,lackingintheliteratureiscomprehensive1989,Fritzsche,1991,HuntandVitell,1986,Jones,empiricalvalidationofthesemodels.Thismanuscri
3、pt1991,MalhotraandMiller,1998)andtosomeexaminestheethicaldecision-makingmodelproposedextent,empiricaltestsofethicaldecision-makingbyFerrelletal.[1989,JournalofMacromarketing56(Fall),havebeenconducted.Tworecentreviews,thatof5564]inthecontextofareal-worldmarketingsituation.Loeet
4、al.(2000)andO?FallonandButter?eldThismodelisacomprehensivesynthesisofpreviouslydevelopedmodelsintheliterature.Theeventssur-(2005),bothsummarizetheempiricalethicaldeci-roundingthewithdrawalfromthemarketofthepainsion-makingliterature.ThevariousmodelsrepresentrelieverVioxx,manufa
5、cturedbyMerck&Co.,areframeworksforunderstandingthefactorsthataffectdetailed.Theanalysisprovidesinsightsintothedecision-anindividualmanager?sethicaldecision-makingmakingprocessfacedbyMerckexecutivesandshedslightwithintheorganization.ontothereal-worldapplicabilityoftheconceptual
6、model.Whilethesemodelscanguideone?sbehaviorinaFurthermore,thisstudydemonstrateshowpotentialtheoreticalsituation,theiroverallapplicabilityinreal-modi?cationstoexistingmodelscanbedevelopedbyworldsituationshasnotyetbeendemonstrated.Intheirexaminationinthecontextofrealworldevents.
7、Itisfact,researchershavetoutedtheneedforadditionalhopedthatthisanalysis,alongwithfutureexaminations,studiesusingindustrysamplestovalidatesuchmodelsaidsmarketingresearchersindevelopingabetterunder-(Loeetal.,2000).Thepurposeofthispaperistostandingoftheethicaldecision-makingproce
8、ssinaaddressthisconcern.Morespeci?cally,thisresearchbusinessc
