梧州茂圣茶業(yè)有限公司的營(yíng)銷戰(zhàn)略研究

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1、廣西大學(xué)碩士學(xué)位論文梧州茂圣茶業(yè)有限公司的營(yíng)銷戰(zhàn)略研究姓名：蘇悅娟申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：楊克斯20080602廣西大掌工商管理碩士掌位論文梧州茂圣茶業(yè)有限公司的營(yíng)銷戰(zhàn)略研究RESEARCHONMARKETINGSTRATEGYOFWUZHOUMAOSHENGTEACO.LTDABSTRACTInrecentyears,LiuPaoTeamaintainsasoundmomentumofdeve1opmentandagoodmarketprosptronginmarkect.However,ctcxpansionlargeproductiveen

2、terprisesarenotsandbrandn.Socialpiteofhoeamountontagesinpfundscontinuetoinfi1trateintothisindustry,whichbringfiercecompetitionin1ow—endmarketandrareexplorationinhigh——endmarketincontrast.Sohowtotakeadvantageoftheiownmarketingmarketsharestrategyforself—deve1opmentinordertogainthelarges

3、tnsuchintcnsccompcyLiuPaoTeaentition,hasbccomcthcprincterprises.iplcprcoccupationofmanWuzhouMaoshnceitwasfouengTeaCo.ndedinLtdhasbeguntoproduceLiuPaoTeasisinc1udehigh—end,midd1e—endand1ow—cndmerchandiscawards?Butthec0mPanyd0esn，tm孕rket?1ngstrateg?1es■Tak?1ngWuzh0uMa0shengTeac0?Ltdasay

4、zedthemarket0fL?1upa02003?ILsproducLandgctscvcraldevelopeveryfastbecauseof11examp1e,ThisarticleanalTeaandattemptedt0seekamarketingStrategythatmatchesth€?interna1res0urces0fmed?1umandsma11■s?1zedL■1upaoTeaenterpr■1sesS01thattheseenterpr1sescann0t0n1ymakea11useofeXterna1c?1rcumstancesbu

5、ta1soaVoidthecompet?ti0nmer1aceeffective1y?e,thttedtointegrationoftheorywithpracticedthecompetitionconditionandtrendofLiuPaoTeabusinessinChina,combinedmarketingadministrationthcoryandstratcgyadm■1nistrat■1onthc0rywimactua1cxpcricncc0fmediumandsma11一sizedenterprises,ana1yzedtheeXterna1

6、circumStances,interna1resourcesandmarketingp0■1nt0fWuzhouMa0shengTeaC0?LtdasaneXamp1eandp0?1ntedoutthe?1mp0rtance0fge0graphica1indicati0ninL?1uPaoTeamarketing?weremadeamark(tP0sition■1ng，definedtheorientat?1ono.fthehi曲eindgiftmarketantdgotasuitabemarketiiigstrategybyusingSWOTana1ytica

7、1meth0d.T0ensurethesuccessfu1imp1ementat?1onofmarket?1ngstrateg?1es?,1nthis;artic1e,wea1s0furtherdis

8、zedLi