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1、HigherVocationalEnglishUnit7:AdvertisementBackgroundReferencesTheadvertisementhasbeencalled"thevoiceofbusiness",foritannouncesnewproductsanddescribesnewusesandimprovedfeaturesoffamiliarones.Itseekstomakepeopleknowthethingstheyneedandtomakethemwanttobuythesethings,andittellswhatproductsor
2、servicesareonthemarket,andhowtheycanbeobtained.Theadvertisementplaysavitalroleinthespread-outand?owofgoods.Advertisementsleadtoimprovingproductsbystimulatingcompetition.Advertisementscanalsolowerthepricesofproductsbycreatingthemassdemand,ormassmarketsthathelpsupportmassproduction.TheRole
3、ofAdvertisementBackgroundReferencesTheadvertisementcanbeaservicetopeople.First,itisinformative,andcanhelppeoplebuyandsellgoods.Second,itcanwidenpeople'sknowledge,andmakepeoplemoreexperienced.Lastly,peoplecanenjoythemselvesthroughthoseprogramswhichadvertisementshavebeenputinto.Someadverti
4、sements,however,arenotveryusefultopeople,sometimesevenharmful.Inmoderntimes,manyadvertisementsaresubjectiveratherthanobjective,persuasiveratherthaninformative.Theonlypurposeoftheseadvertisementsistopersuadepeopletobuytheirpoorlymadeproducts.Therefore,itiswiseforpeopletomakesuretheadverti
5、sementsaretellingthetruth.Prons&ConsofAdvertisingPracticeBook(answerkey)Part1Activity1Activity2Activity3Part2WecouldbetogetherExercise1Exercise2Exercise3Part3Pre-ReadingTextATextBPart4BrainstormingTaskPart5ActivityAnswersMainContentsPartI:SpeakingActivityActivity1:Workingroupsofthreeorfo
6、urstudents.Lookingatthefollowinglogosofsomefamouscompaniesintheworld.Trytoidentifythemandsaysomethingabouttheirproductsandslogans.PartI:SpeakingActivityPartI:SpeakingActivityActivity2:Lookattheslogansandbrands.MatchtheinformationinColumnAwiththechoicesinColumnB.1.Adiamondlastsforever.2.C
7、onnectingPeople3.TheNewDigitalEra4.MosquitoByeByeBye.5.TakeTOSHIBA,taketheworld.6.Let’smakethingsbetter.7Nobusinesstoosmall,noproblemtoobig.8.AKodakMoment.9.IAskformore.10.Manalwaysrememberlovebecauseofromanticonly.a.讓我們做得更好。（飛利浦電子）b.就在柯達(dá)一刻。（柯達(dá)相紙／膠卷）c.鉆石恒久遠(yuǎn)，一顆永流傳。（第比爾斯）d.
